Texas Dreamin’ 2018 – Highlights

Did you miss out on attending the Texas Dreamin 2018?  Here are the highlights and impressions from the event to cheer you up!

DemandBlue was a proud sponsor of Texas Dreamin’ 2018 event that took place on 14th and 15th of June 2018 at Hilton’s Austin Convention center! The event was packed to the hilt with attendees including admins, developers, and Salesforce partners who were all excited to attend the informative sessions and get further ahead in Trailhead.

texas dreamin demandblue

The event kicked off with a welcome message, a Demo jam, and words of wisdom from Chief Equality Officer of Salesforce, Tony Prophet. Tony Prophet and Gillian Bruce were the keynote speakers at the event who shared amazing insights on the Salesforce industry intel. Tony leads the company’s equality initiatives, focusing on gender, LGBTQ, and racial equality whereas Gillian Bruce, the senior admin evangelist at Salesforce, works towards empowering, inspiring, and enabling Salesforce admins around the globe.

Take a sneak-peek into some of the action-packed sessions at the Texas Dreamin’ 2018!

Selling your Sales team on Marketing Automation

Pardot and Sales Cloud are made for each other. Like peanut butter and jelly, cookies and cream – both function with the other tightly integrated. Running an effective lead generation or nurturing program requires a thorough knowledge of both systems and their integration points. This session was presented with actionable insights to learn about complementary functionality in Pardot and Sales Cloud and how organizations can use both to their fullest potential to streamline marketing and sales processes.


Developing content and email strategy is a huge challenge in itself, but it’s often an equally monumental task to get sales on board. This session was a deep dive into how one can achieve enviable marketing and sales alignment to get the sales team on board with what they are trying to accomplish.

Nine ways to create analytics like a consultant

Driving user adoption is the primary focus of nearly every Salesforce Admin. One of the key levers an admin has is impactful analytics. Admins are always looking for the reports and dashboards that will help enable end users to work from Salesforce almost exclusively, and for managers to see their team results and make decisions directly from Salesforce. The discussion was on how Salesforce admins can create analytics like a consult by beginning with analytics in mind. It was focused on the perspective that’s needed and nine different reporting concepts used by the Salesforce consultants from the simple to the complex.

Brand your Salesforce Org with Themes

The blue and white color scheme of the Salesforce UI has long been a staple of the app, but if you’ve ever wanted to update the colors of Salesforce to match your company’s brand color, this was the go-to session to attend. This presentation went hands-on to show how to create a custom theme for Salesforce using unique brand colors and logos. By the end of the session, the attendees had a broad knowledge on how to personalize Salesforce Org with the look and feel of a company’s own brand.

I’m on path: Let’s Keep Going!

It covered the path of progression as a Salesforce developer starting from “hard coders,” all the way to becoming a platform Jedi master. The insightful presentation had a wrap up with a demo on advanced lightning component architecture showing how to think like an architect.

How Unconscious Bias Affects Product Development & User Experience Design

The session was on how to identify bias when designing for users. User experience design is one approach to addressing the issues of unconscious bias often found in today’s technology. Unconscious bias is an often overlooked and undervalued aspect of UX design since the little details seem to be minor to us, however, these minor details can have large and lasting impacts. Designing a user experience without paying attention to unconscious biases is leaving out small changes that, in turn, alienate large demographics of people and shrink client base. The session was complete with activities that identified what is needed to eliminate bias and build with everyone in mind.

Start Taking Advantage of Journey Templates

In January, the Salesforce Marketing Cloud released Journey templates, which allow users to easily get started with common customer journeys, like Onboarding, birthday or abandoned cart. This session gave actionable insights and strategies on how to begin using Journey templates, leveraging data, automation, and content to engage with customers. Using the templates as a starting point, one can customize journeys, content, channels, and interactions.

Understanding OAuth2.0 & Salesforce

OAuth2.0 and its role in Salesforce identity and access management are confusing and complex. The session demystified everything about OAuth2.0 and its role in Salesforce Access Management to succeed as an architect and developer.

Overall, it was 2 days of power-packed learning and loads of fun at the Texas Dreamin’ 2018 and we can’t wait for the next edition. Coming up is yet another 3-days exclusive Salesforce event that DemandBlue is geared up for – the Midwest Dreamin’ 2018 at the Palmer House –Hilton Hotel, Chicago, between 11th and 13th of July 2018. Hope to meet y’all at the event. Watch out this space for exciting Salesforce event updates.  To learn more on how DemandBlue can make Salesforce work smarter for you, Talk to our Team!

Recent Post

Salesforce Customization Consultant

Salesforce Customization Consultant – Choosing the right partner

Salesforce Customization Consultant - Salesforce is the World’s #1 CRM with leading brands across hundreds of verticals leveraging the platform to transform employee and customer experiences. (more…)

Salesforce Marketing Cloud Interaction Studio

Drive Omnichannel Customer experiences with Salesforce Interaction Studio

Discover how leading brands leverage the power of Marketing Cloud Interaction Studio to drive real-time customer experiences - fostering valuable brand engagement at the right time and just the way

Lightning Web Components

Lightning Web Components – Build Lightning fast Salesforce Apps

Salesforce launched Lightning Web Components as part of Spring ’19 pre-release to enable a quicker and easier way to program applications on the Salesforce Lightning platform. It engages modern Javascript

Salesforce Einstein AI

Take Customer Experience a notch up with Salesforce Einstein AI

Salesforce Einstein AI is the next-gen Artificial Intelligence platform available within your Salesforce CRM data. It analyses your existing data, gives you smart predictions, actionable customer insights, and recommendations. Salesforce

Salesforce Spring ’19 Release Features

Top 10 Salesforce Spring ’19 Release Features

The Salesforce Spring '19 Release is here, and you’ll now be able to explore the exciting new features and upgrades of the newest release. Here is a quick overview of

Salesforce Google adwords Integration

5 Reasons why you Shouldn’t Ignore Salesforce Google AdWords Integration

Salesforce Google AdWords integration - Marketers set aside a sizeable amount of their total marketing budgets to Google AdWords. However, there have been huge challenges with integrating Salesforce data with

Salesforce Events 2019

Your Ultimate guide to Salesforce Events 2019

As a Salesforce professional, participating in Salesforce events is an amazing way to explore new opportunities in the Salesforce landscape and discover new ways to increase your proficiency in the

DemandBlue Salesforce Consultant

Read this before you choose your Salesforce Consultant

So, you’ve decided on Salesforce, the world’s #1 CRM as your preferred Cloud computing platform, which is a great choice! Salesforce is one of most comprehensive CRM solutions that has

Salesforce Retail

Salesforce Retail – Top 9 Holiday Survival Checklist

Salesforce Retail - The 10th Annual celebration of the Singles day celebrated on November 11 in China marked the world’s biggest online shopping extravaganza with Alibaba alone making a record

Salesforce Financial Services Cloud

8 New Features of Salesforce Financial Services Cloud

Salesforce has recently launched new features in Financial Services cloud to drive customer engagement across wealth management, banking, and insurance. Salesforce designed Financial Cloud Software to revolutionize customer experiences and

Leave a Reply

Your email address will not be published. Required fields are marked *