3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!

Pardot Engagement Studio

Engagement Studio is the next-generation lead nurturing tool of Pardot that enables you to effectively track and manage customer journeys throughout the campaign lifecycle. It allows you to map the entire customer journey on a single page and visually maps out campaign flows through Pardot Engagement Studio actions, triggers and rules-based routing for automated lead nurturing. Continue reading “3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!”

Latest Trends you may have missed about Salesforce Journey Builder and GA 360

Salesforce Journey Builder

Salesforce Journey Builder – In November 2017, Salesforce announced a strategic partnership with Google that brought together two of the world’s leading tech giants. And with deep insights from joint customers, Salesforce with every new release delivers improved benefits through the expanded Google + Salesforce partnership. Continue reading “Latest Trends you may have missed about Salesforce Journey Builder and GA 360”