Salesforce Distributed Marketing – When you utter the name of a brand and people are able to instantly recognize, it’s not just because they know the specific name or they see the logo everywhere. It is because people recognize the message of the brand, they know the story and its value. Maintaining a brand image both globally and locally does not happen overnight. A brand image is developed over a period of time through consistent brand experience and messaging.
Why Omnichannel Customer Experience is important?
The power of Omnichannel customer experiences cannot be overlooked. Consumers more than ever, expect seamless engagement from companies that are personalized throughout their entire journey with the brand.
However, for global brands with large partner networks such as franchisees, financial advisors, insurance agents, and resellers, it could be quite challenging for the extended network of partners to create consistent content and design in compliance with standard corporate guidelines. While the corporate office delivers personalized on-brand marketing campaigns, it more often fails at scaling to the last mile of personal engagement that only local partners can deliver on because they directly manage the customer relationship. Also, local partners face challenges with creating corporate standards of marketing collaterals. This leads to inconsistent brand experiences, which could result in poor brand recognition where consumers are left to think if they are two different companies that are engaging with them.
That’s why the Salesforce Distributed Marketing Platform could be a dream come true for both corporate and marketing professionals–bridging the gap between corporate marketing teams and extended partner networks.
Salesforce Distributed Marketing is the key to solving disconnected experiences for an amazing customer journey. It enables marketing teams to establish corporate marketing brand standards through the complex distributed sales channels. Each and every touchpoint and journey of the customer is digitally tracked through the power of marketing cloud.
Tracking Customer Journeys
Today’s organizations are expected to deliver omnichannel customer experiences. As consumers started to adopt social media to communicate their views on products and services via social media, organizations started to leverage social cloud to gain actionable customer insights. However, organizations with large distribution channels have challenges in connecting with its consumers when they communicate through offline channels be it insurance agents, brick and mortor stores, dealers, financial advisors and so on.
Also, brands are looking to constantly increase the in-person experience of consumers when they interact with their brand affiliations. Salesforce Distributed Marketing is exclusively designed to fill this void in omnichannel marketing.
How do organizations leverage the power of Salesforce Distributed Marketing?
With a host of Salesforce Distributed Marketing solutions, organizations will be able to vertically integrate and extend their systems to their network of partners. Corporate marketers will be able to connect with their consumers through this feature while ensuring compliance with corporate marketing brand standards across all communications throughout their journey. With the help of Salesforce Distributed Marketing, corporate marketers can extend the access of all marketing collaterals to their partner networks. Distributed Marketing essentially bridges the gap between stakeholders across the distribution channels including marketers, sales reps, channel partners and so on.
Key Features of Salesforce Distributed Marketing
- Can be enabled across the product spectrum of salesforce be it Sales Cloud, Community Cloud or Partner Cloud.
- Track customer journeys across various touchpoints
- Get actionable customer insights through vertically integrated set up
- Deliver consistent brand experiences across distributed sales environments
- Create personalized customer experiences
Our take on Salesforce Distributed Marketing
From our interactions with marketers across industry verticals, it is evident that understanding customer journey engagement with deep analytics is crucial for effective marketing. In addition to it, adding value through personalized marketing communications in the moment can drastically improve brand engagement, loyalty and Customer Lifetime Value (CLV). Salesforce has promptly addressed these concerns with its Distributed Marketing platform by bridging the gap between corporate marketers and partner networks thereby ensuring omnichannel customer experiences.
To learn more about how you can leverage the power of Salesforce Distributed Marketing to drive effective marketing initiatives, Talk to our team now!