DemandBlue simplified and automated customer feedback program by integrating Salesforce Surveys with existing in-house IT systems thereby improving customer experience.
About the Client
The client is a leading financial service provider offering various insurance and financial solutions for Blue Cross and Blue Shield organizations across America.
- DemandBlue integrated Salesforce surveys with existing in-house IT systems to automate and save survey responses for both new and updated customer contacts.
- Developed new process builder for contacts that triggers automatic request to fill out NPS survey forms for freshly added or updated contacts.
- Process Automation reduced manual intervention, helped create reports on the fly, better analyze NPS survey responses, and improved overall business efficiency.
- Enabled the client to understand their users and achieve higher customer satisfaction.
Salesforce: Sales Cloud, process builder, Salesforce Survey
Technologies: Process automation, integration services