In an era of connected customer, social media has become one of most crucial parts of digital communication strategies. According to the Global Digital Report 2018, the number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year, and the number of social media users is 3.196 billion, up 13 percent year-on-year. To compete with this rising digital trend, marketers use multiple digital tools (like Salesforce Social Studio) to execute their digital campaigns successfully. On the other hand, marketers are expected to create personalized and engaging content for their customers across multiple social networks, which further increase the need for highly efficient marketing tools that can reduce complexities while improving efficiencies of Social Media Marketing.
In order to help marketers streamline their Social media marketing activities, this blog aims to unfold the cutting-edge features of Salesforce Social Studio and how you can leverage this phenomenal tool for collaborative content marketing, engagement, and analytics.
“The number of global social media users in 2018 is 3.196 billion, equaling a penetration of 42%” – Global Digital Report 2018
Here’s a quick rundown of the game-changing features of Salesforce Social Studio –
Salesforce Social Studio for Social Media Monitoring
Salesforce Social Studio offers exclusive Social Media Monitoring features including Social Reporting that enables you to access custom reports and dashboards to gauge social engagement opportunities. It also allows you to export data and graphs into PowerPoint. The Sentiment Scoring feature determines if conversations about your brand are positive, negative or neutral to help you with your Online Reputation Management. Furthermore, Influencer Identification allows you to identify the audiences who are talking about your brand along with their influence over social communities. Social measurement allows you to measure the success of your advertising campaigns including quantitative metrics such as conversion volume and your brand’s share of voice when compared to your competitors, whereas Social Listening enables you to discover what customers are saying about your brand in real-time.
Slickly Manage Social Media platforms
Social Media Management is by far one of the most important segments of Social Media Marketing and the Social Studio tools help you efficiently manage your Social Media activities. Social Sharing lets you create, manage and schedule content to be shared across social media channels, while Social Analytics uncovers customer sentiments and identifies trends in order to improve customer interactions. The Social Engagement features help you to centrally manage Social Media Marketing (SMM) efforts across platforms, whereas Brand Safety features allow you to identify misleading or inappropriate mention of your brand name in Social Media.
Streamline Social Posting
With parallel campaigns running across social media through different channels at a different time, the Social Studio tools enable you to better Schedule and post your Social Media content. Automation features slickly enable you to publish and respond to Social media content through controlled automation.
On Track for the Future – Social Media tracking
Social Studio offers an array of features to better track your social media performance. You can perform a Competitor Analysis by gathering and comparing social data from competitors to help keep tabs on benchmark progress in the social sphere. Furthermore, you can do a Follower Analysis by illustrating follower information such as demographics, location, purchase intent etc. Content Engagement Analysis helps you track the engagement level of each piece of content highlighting which types of content reaches the audience the most.
Social Intelligence for Business Intelligence
The Social Media data obtained from SMM can be combined with Business Intelligence to drive operational efficiencies. Also, the Customizable Dashboards allow you to modify the dashboard to report the most important social media metrics.
Broadening the Horizons of Social Media
Salesforce Social Studio API facilitates seamless communication with other software and typically enables integration of data, logic, objects, etc. with other applications. The tool allows for Internationalization by enabling the users to use the platform in different languages and includes ad units from across the globe. It ensures Performance and Reliability by having a consistent up-time so the users need not wait for the software to respond to their actions.
In the fast-paced digital world, it is critical that you have a highly strategic approach towards Social Media Marketing to create more meaningful customer interactions and break through the social media clutter. Also, you need to find the right marketing tools that will ease your work and save your time. In this article, we discussed Salesforce Social Studio, one of the most sought-after Social Media Marketing tools for Marketers. To find out more about Salesforce Marketing tools and how you can leverage them to accelerate your marketing efforts, Talk to our team!