Winter’ 18 Essential Features – Salesforce Release Notes

Salesforce release notes winter 18

The Winter ’18 Salesforce Release Notes are here (Checkout SaIesforce Spring’18 Release notes here). I know you are all anticipating what Salesforce has in store for you this time around. I have scanned through the entire list and they have so many feature updates that I am sure everyone will be satisfied one way or other. I am sharing here some of the features that amazed me and the ones I personally liked. Hope you love this. So, here you go…!

Below are some of the noteworthy features of Salesforce Release Winter 18:

  • Use Einstein Lead Scoring in Salesforce Classic
    You are not ready to switch over to lightning yet, but want reps to have a better overall picture of their leads! Well, Einstein Lead Scoring in Salesforce Classic will give reps the insight of the factors that comprise the score.
  • Leads: Speed Through Lead Conversions with Added Flexibility
    Save time by matching Leads to Contacts and Accounts that are already in Salesforce.
  • Search: Adjustable Search Results Columns and Smarter Instant Results
    Faster searching results with increased productivity for reps. Now smart searches return records faster and allow the user to wrap text and sort results so they can quickly find what they need and carry on with the task at hand
  • Say Goodbye to Contact Data Entry (Beta)
    Let Einstein add Contacts and Contact Roles in Salesforce automatically and save rep’s time with manual data entry. They will also have a view where they get notified of what new records have been added by Einstein!
  • Add Activities for Quotes and Contracts
    With Einstein’s Activity Capture, Events and E-mails are automatically related to Quotes and Contracts. Events and E-mails are then used to provide insights.
  • Let Sales and Marketing Track the Influence of Multiple Campaigns on Opportunities (available for Pardot customers)
    There are now pre-built models integrated into the customizable campaign influence. You no longer have to code your own model to allow multiple Campaigns to influence an Opportunity or ask users to do it by hand. With this change, you can give Sales and marketing better insights on what is helping them close more deals using Salesforce Marketing Cloud.
  • Embed Dashboards on the Home Tab and in Lightning Apps
    Give your users the data they need where they are working!

Use Einstein Lead Scoring in Salesforce Classic:

Add the Lead Insights component to your Salesforce Classic lead page layouts so that sales reps can see their lead’s scores and the insights that support them. This change applies to Salesforce Classic only.

Available for an extra cost in: Enterprise, Performance, and Unlimited Editions

User Permissions Needed
To view Leads tab: Read on leads
To view leads: Read on leads


Adding the component in the Page Layout Editor is easy.

After you add the component to your page layouts, your Salesforce Classic users can prioritize their leads and convert more leads faster.

In the component, reps see both the score and the fields affecting the score the most.

Previously, only the Score field was available in Salesforce Classic, and only in list views.

Leads: Speed Through Lead Conversions with Added Flexibility

This Salesforce Release allows your reps to save time when they convert leads. The new lead conversion process matches leads with contacts and accounts that is already in Salesforce. At the same time, reps create an opportunity or select one already in the works. This change applies to Lightning Experience only.

Available in:GroupProfessionalEnterprisePerformanceUnlimited, and Developer Editions

With the new efficient conversion window, reps can quickly:

  1. Create an account, contact, and opportunity from the lead data with a single click
  2. Update the values provided from the lead for each new record
  3. Choose the record types
  4. Relate the lead to existing account, contact, and opportunity records matched to the lead using your duplicate management rules
  5. View details of the matched records
  6. Search for more records to relate to the lead
  7. Create a follow-up task

These new Salesforce release features appear in separate expandable sections for accounts, contacts, and opportunities. In one convenient location, reps can convert leads however they wish.

Search: Adjustable Search Results Columns and Smarter Instant Results

As part of this Salesforce Release, two popular features have arrived in the instant results dropdown list.  One is spelling correction that saves the day, or at least the search, when users enter a questionable term.  The second one is that users can find quick matches for contacts and opportunities by including the account name in their search term. On the search results page, users can adjust column widths and text wrapping, and sort results more easily—even results for Knowledge articles. Support reps can attach external documents to cases, and admins can report on those external documents that were attached. Feature availability differs between Lightning Experience and Salesforce Classic.

Available in: All Editions except

  • Resize Columns, Wrap Text, and Easily Sort on the Search Results Page
    Users can adjust column widths and wrap long lines of text in search results, making it easier for users to scan results without scrolling back and forth. In addition, an improved sorting menu gets search results in order. This change applies to Lightning Experience only.
  • Get to the Right Record Faster with Enhanced Instant Results
    Find the right record even before reaching the search results page. Spell correction has arrived in instant results. Moreover, if you know the account associated with the contact or opportunity, instant results provide suggestions that are more relevant. This change applies to Lightning Experience only.
  • See More Relevant Objects in the Default Top Results
    When users first start using Salesforce, Top Results on the search results page contains the same items as the Lightning Experience navigation bar. When users start building a search history, the default list is replaced with frequently used objects. This change applies to Lightning Experience only.
  • Get Search Results for More Objects
    Analytics, partner fund, and service crew records are searchable. This change applies to Lightning Experience, Salesforce Classic, and all versions of the Salesforce1 mobile app.
  • Find Things in Setup Faster with Enhanced Quick Find
    Quick Find gives you more ways to find what you need with results from related searches, links to global search, and more. These changes apply to Lightning Experience only.

Say Goodbye to Contact Data Entry (Beta)

This Salesforce Release has added more intelligence by empowering AI. Let Einstein add contacts and contact roles to Salesforce. It’s automatic, so your sales reps stay focused on selling. These changes apply to Lightning Experience only.

When setting up Einstein Automatic Contacts, choose to have contacts and opportunity contact roles added to Salesforce automatically.

Reps are notified when new data is added (1).

A new list view shows reps those contacts that Einstein (2) added. They can click the notification text (3) to go to the list view. If a contact can’t be added because of an error (for example, a required field is missing a default value), the contact is shown to the rep as a suggestion. The rep can then correct the errors while adding the contact.

Add Activities for Quotes and Contracts

We can say goodbye to logging activities for every record type. With Einstein Activity Capture supporting quotes and contracts, events and emails will be automatically added to these records and then used by Einstein to generate insights. In addition, the Activities app now shows activities for quotes and contracts. These changes apply to Lightning Experience only.

User Permissions Needed
To add activities to quotes and contracts Customize Application and Modify All Data
  1. From Setup, enter Einstein Activity Capturein the Quick Find box, then select Settings under Einstein Activity Capture.
  2. Click Edit Records.
  3. Select the type of records to add activities to.
  4. Click Save.

Let Sales and Marketing Track the Influence of Multiple Campaigns on Opportunities

With new multi-touch campaign influence models, your marketing department can see the influence details they’re most interested in. Separate models track the first touch, last touch, and evenly distribute revenue attribution to all the campaigns that influence an opportunity. This change applies to Salesforce users in orgs that have purchased Pardot.

Available in:  ProfessionalEnterprisePerformanceUnlimited, and Developer Editions

In addition to the Primary Campaign Source model, you can now enable up to three new models for Pardot users who use Customizable Campaign Influence.

  • The First Touch model tracks where your brand first interacts with prospects.
  • The Last Touch model shows the campaign that are performing well
  • The Even Distribution model catches how their campaigns perform across all interactions with prospects.

Records for the model you choose as the default in Setup appear in the Campaign Influence related list on Opportunities.

Embed Dashboards on the Home Tab and in Lightning Apps

Embed dashboards to surface insights right where people work. For example, add the Sales Pipeline dashboard to the Home tab to give your sales team the information they need when they log in to Salesforce. Embedded dashboards are fully functional and interactive. Refresh them, apply filters, and click chart segments to drill into filtered reports. This feature is new in Lightning Experience.

Embed dashboards using the Lightning App Builder. Customize the Home tab, or create a Lightning app, then drag-and-drop a dashboard component into place. Embedded dashboards are not available on record pages.

Dashboards need space to display charts and tables. If an embedded dashboard is squished into a small space, then a collapsed version displays instead of the full dashboard. Click View Dashboard to open a collapsed dashboard.

Key Dates:

Well guys, relatively speaking what I have reviewed is very less compared to the actual winter 18 Salesforce release notes.  If you are keen to know more, feel free to go through the entire salesforce Winter ’18 release notes.

DemandBlue has partnered with leading players from SMB’s to Fortune 500s to transform customer experiences through cutting-edge Salesforce solutions. Now, with the addition of Winter ’18 Salesforce release features, it’s time that you take advantage of our Salesforce services powered by On Demand service Model designed to deliver Speed, value and success to your enterprise. Our On Demand service team has experienced professionals focused on customer experience, operational efficiency and technology transformation to turn ideas into impact for your organization. To accelerate your digital transformation, Talk to our team!

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