Salesforce is a top-rated CRM that offers businesses a diverse range of products to enhance their business model and operations. With each Salesforce product specifically designed to serve its purpose, it’s easier for businesses to choose the ones that solve their unique requirements and technology bottlenecks. Today, some of the best Salesforce products widely used by businesses are Salesforce Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Pardot, Revenue Cloud, and Nonprofit Cloud.
DemandBlue being a Salesforce consulting partner for decades, understands the importance and role that each Salesforce product plays in transfiguring your business value. Let’s dive deep and discuss each Salesforce product and its significant capabilities.
Before we delve in depth into the features and benefits of these Salesforce products, let’s have a high-level overview on what these clouds represent.
1. Salesforce Sales Cloud
2. Salesforce Service Cloud
3. Salesforce Revenue Cloud
4. Salesforce Marketing Cloud
6. Salesforce Experience Cloud
7. Commerce Cloud
8. Salesforce Analytics Cloud
9. Salesforce Apps Cloud
10. Salesforce IoT Cloud
1. Sales Cloud
Sales Cloud, one of the most popular Salesforce products refers to the “sales” module in salesforce.com. It is about identifying, selling, and managing your prospects and customers to reach your sales objectives. It includes Leads, Accounts, Contacts, Contracts, Opportunities, Products, Price books, Quotes, and Campaigns.
2. Service Cloud
Service Cloud is a Salesforce application to support every customer, anytime, anywhere. Salesforce Service Cloud is the world’s #1 customer service solution which provides agents the tools to quickly manage customer cases using consoles, communities, knowledge bases, collaboration, social service and multichannel support features.
3. Salesforce Revenue Cloud
Revenue Cloud is an end-to-end revenue management solution that helps businesses to streamline their time-consuming revenue lifecycle using the potential of the Customer 360 platform. This Salesforce solution includes CPQ, Billing, Subscription management, B2B Commerce Connector, etc., aiding organizations to accelerate their revenue growth with optimized lead-to-revenue-recognition processes.
By implementing Salesforce Revenue Cloud, organizations can,
- Automate complex payment processes
- Forecast revenue patterns and make easy adjustments
- Enhance customer service management
- Gain transparency in the lead-to-cycle process
- Keep all of their revenue information in one place
4. Marketing Cloud
Salesforce Marketing Cloud was previously known as ExactTarget, which is the digital marketing arm of the Salesforce product family. This is one of most sought-after Salesforce products by digital marketers that enables them to create personalized, one-to-one email communications to drive better customer engagement and marketing ROI (Return On Investment). Salesforce Marketing Cloud (ExactTarget) helps build better customer journeys and enhance customer engagement with a brand across channels outside of email as well including web, mobile, social and ads.
Marketing Cloud Account Engagement, previously called “Pardot,” is a SaaS marketing automation solution that allows organizations to automate emails, manage B2B leads, customize campaigns, track customer behaviors, and perform other common marketing tasks efficiently. This solution helps enterprises to identify prospective customers quickly and enables you to communicate with the prospects effectively in the right way and at the proper interval till they get familiar with the product or service.
Through Pardot integration, businesses can easily extract details about customers via forms and other platforms while recognizing user activities on websites, social media pages, etc.
6. Experience Cloud
Experience Cloud previously known as Community Cloud is a cloud service model that provides a cloud computing solution to a limited number of individuals or organizations that is governed, managed and secured commonly by all the participating organizations or a third party managed service provider. In a community cloud, infrastructure is shared by several organizations and supports a specific community that has shared concerns (e.g. mission, security requirements, and policy or compliance considerations). When organizations share a computing infrastructure within the same community it is termed as community cloud.
7. Commerce Cloud
Commerce Cloud is a cloud-based platform that allows online businesses to create a seamless user experience with its out-of-the-box features, tools, and portals. This integration helps your company efficiently manage and streamline the purchasing process while improving the user interface to offer a mobile-friendly shopping experience.
8. Analytics Cloud
Cloud analytics is a type of cloud service model where data analysis and related services are performed on a public or private cloud. Cloud analytics can refer to any data analytics or business intelligence process that is carried out in collaboration with a cloud service provider.
9. App Cloud
Application Cloud is an application program that functions in the cloud, with some characteristics of a pure desktop app and some characteristics of a pure Web app. A desktop app resides entirely on a single device at the user’s location (it doesn’t necessarily have to be a desktop computer). A Web app is stored entirely on a remote server and is delivered over the Internet through a browser interface.
10. IoT Cloud
IoT (Internet of Things) is a hot topic among the Salesforce Products today which is going to provide a lot of opportunities with a lot of challenges. IoT is a giant network of connected things. It’s a connection between people-thing, thing-thing, and thing –people. IoT is the technology which connects the people and all the possible things in the world to make human life easier. Salesforce IoT Cloud mainly focuses on transforming connected devices into useful customer data. The platform uses the data harvested from devices to enrich the customer interactions proactively in real time.
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Each organization has different requirements, yet they share similar end goals like gaining loyal customers, achieving greater team productivity, and bigger cost savings. And with Salesforce, it becomes easier and faster.
Though using Salesforce can sometimes be a bit complex, it’s not unworkable. You can easily overcome the hurdles with the help of Certified Salesforce Partner during your initial years. Hiring them will help you save a lot.
These experts will analyze your goals and implement the right Salesforce product to automate and unite your businesses around the customer.
So, what are you waiting for? Get ready to transform your operational model by unleashing the full potential of your Salesforce products with our experts. We help you with end-to-end Salesforce implementation, integration, and customization needs that maximize your revenue growth and steer your business in the right direction.
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