The practice of philanthropy has positively infiltrated many of the top corporations in our world today. And it’s no wonder why Corporate Philanthropy has been identified as an essential business function. Companies understand philanthropic practices are elemental in fostering employee engagement. This, in turn, enhances consumer relationships and builds an overall positive brand image. Trends show that employees want to work with companies that support the causes they are passionate about and consumers want to purchase their goods and services from companies that support charitable social causes. Povaddo recently conducted a research to find that over a whopping 57% of those working in America’s largest companies feel that their employers should play a more active role in addressing important societal issues. Let’s start making a difference in the world! Use Salesforce Philanthropy Cloud to help your company meet ongoing employee demands by seamlessly connecting corporations, employees, and nonprofits at scale.
Giving in Numbers – Reaffirming that purpose and financial performance are not mutually exclusive
According to a study by the Reputation Institute, there is a direct correlation between the overall value of a business to its philanthropic nature and breadth of its corporate citizenship initiatives. The study finds that a 10% improvement in perceived corporate citizenship can translate to a 11% improvement in overall reputation, which can lead to a 14% improvement in the company’s market value.
EY Beacon Institute and Harvard Business Review’s (HBR) report found that 58% of companies with a clear sense of purpose increased revenues by more than 10% in the last three years, compared to 42% among companies with a less clear sense of purpose. Companies that increased total giving between 2014 and 2016 by 10% or more had higher median growth rates between 2014 and 2016 in terms of revenues (+4.1%) and pre-tax profit growth (+7.6%) than all other companies. All other companies with total giving growth rates of less than 10% saw negative median revenue growth rates (-6.1%) and negative median pre-tax profit growth (-6.4%). This implies an association of the intrinsic relationship between financial performance and addressing the needs and desires of social stakeholders.
Salesforce, awarded as the #1 Workplace for giving back, understands the significance of Corporate Philanthropy and brings a new level of simplicity and intelligence to giving back through its recently launched Philanthropy Cloud. TheSalesforce Philanthropy Cloud leverages a company’s goals and employees’ passions to give, grant, volunteer activities, and support causes in a way that is simple and impactful. Salesforce Philanthropy Cloud harnesses the power of Salesforce Einstein Artificial Intelligence to connect the donor with opportunities to engage with their communities to create a meaningful impact and can connect with their colleagues on the most important initiatives.
“Increasing community engagement is one of the most effective means by which a company can improve its overall reputation”
How does it work?
The Salesforce Philanthropy Cloud makes giving a frictionless experience for the donors. How?
- The donor creates a Philanthropy profile
- Selects the causes he or she cares most about
- Chooses to donate to the Organizations
- Schedule volunteer activities
- Connect with friends and teammates around giving and volunteering activities
These activities are tracked in real-time with Salesforce AI. It offers the donor further suggestions on organizations and activities that a donor might be interested in supporting. The Salesforce Philanthropy Cloud platform is super flexible and convenient. It has a portable feature that allows you to take a record of the activities. It becomes useful when transitioning between jobs, yet want to keep track of all your volunteering endeavors.
For individuals, Salesforce Philanthropy Cloud provides a personalized platform for driving change within their local communities and across the world. A simple, one-stop experience of social and community engagement, the Salesforce Philanthropy Cloud will help donors:
- Engage like-minded peers around the causes they care about the most—in real time
- Host fundraisers and organize volunteers with just a few clicks of the mouse
- Measure the impact and track their footprints throughout the giving journey
For organizations, it combines corporate business and corporate social responsibility needs. This renders it easy and efficient to scale consistent EX across markets. It will help organizations:
- Simplify, modernize and expand their existing philanthropic initiatives
- Make intelligent, data-driven decisions to create and predict the impact
- Recruit and retain the best talents through Corporate Social Responsibilities