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Drive Omnichannel Customer experiences with Salesforce Interaction Studio

by | Feb 14, 2019 | Blog

Discover how leading brands leverage the power of Marketing Cloud Interaction Studio to drive real-time customer experiences – fostering valuable brand engagement at the right time and just the way your audiences prefer.

Imagine a customer recently purchased from you and just received your product. Just minutes after the delivery, your brand-new customer receives an email with guidelines to install the product like “How to” blog articles on your website. The customer then opens the mail and reads through a couple of articles. And at the bottom of each article is a call to action button, which says “Was this useful?” or some other interactive copy. They choose “Yes” on the articles and close them.

Now we know the customer based on his/her email address. Then we can pass it along to Sitecore to enable it to match with an existing customer entry or create a new one. With that information, we can track and score the content that they browse and find useful, which can be used to drive personalization on the website. And with the new integration, you could send another email a week later saying, “We noticed you found our previous articles useful. So, here’s a list of related articles that you might like too.”

 Wow! Isn’t that a great customer experience?

This is exactly how Salesforce Interaction Studio engages with your audiences to create a personalized customer journey for them and enhances their experiences with your brand.

Get a 360-degree view of your customer journey at every touchpoint, on any channel

Salesforce Marketing Cloud Interaction Studio

How Salesforce Interaction Studio enables Omnichannel Customer Experiences

Get Consumer insights across Channels

One of the key functionalities of Marketing Cloud Interaction Studio is that it gives you a 360-degree view of all the paths that your consumers take, no matter the channel or device. You can also create a real-time context by listening to your consumer activities across channels. You can re-engage lost consumers and create audience segments for purposeful re-engagement.

Enhance Customer Experiences

Take advantage of Interaction Studio’s decision engine to create contextually relevant experiences that consumers expect. You can even use frequency capping and business rules to ensure that the messages and offers that you provide to your customers are relevant and personalized. You have absolute control over the campaigns by prioritizing the most relevant and critical messages and pausing the rest.

Synchronize Every Interaction

Salesforce Marketing Cloud Interaction Studio enables you to guide the customer in the correct path, by triggering interaction where they are and on the channels they prefer. It also ensures that your message is relevant and consistent across all the channels for a connected customer experience while also controlling and monitoring message saturation and fatigue. You can also synchronize online and offline interactions like Point of Sale, Online transactions or ATMs.

Increase Adoption and ROI

Marketing Cloud Interaction Studio enables you to deliver immediate impact by triggering events and communicating real-time with sales, marketing and service. This quickly drives user adoption and value thereby boosting your revenues.

Interaction Studio Chrome Extension

Interaction Studio Chrome Extension allows you to manage your web-based touchpoints slickly. It enables you to choose the places on a web-based touchpoint where you can track customer activity, get customer information and enhance customer experiences. Here’s what you need to do to install Interaction Studio Chrome Extension from Webstore

  • On Interaction Studio page, choose Welcome
  • Then, click Install the Chrome Extension
  • Click Add extension

That’s it!

For more insights on delivering superior customer experiences through Salesforce Interaction Studio, Talk to our team!

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