Redefining the future of Marketing – Salesforce Marketing Cloud Integration with Google Analytics 360

salesforce Marketing cloud Integration

Know your customers better and make smarter, insight-based marketing decisions through Salesforce’s massive customer relationship management platform twinned with Google Analytics 360’s market-leading digital analytics solution designed to drive superior growth across marketing, commerce, and service. This is what Salesforce marketing cloud integration with Google plans to accomplish.

Consumers want personalized experiences, and Customer Experience (CX) has become a core differentiator for many successful business models. According to the Salesforce state of a connected customer report, 80% of consumers say that the experience a company provides is as important as its products or services, and a staggering 57% have stopped buying from a company because a competitor provided a better experience. However, marketers still face the challenge of merging together online and offline customer interactions to get the complete view of a customer journey to deliver consistent customer experiences. In an effort to help marketers overcome this challenge, Salesforce along with Google has announced Salesforce Marketing Cloud integration with Google Analytics 360 that allows marketers to get a complete view of what is working and what isn’t as customers engage with ads, websites, apps, emails, call centers, field sales teams and more. Here’s a quick rundown of the Google – Salesforce integration designed for a better understanding of customer journeys and smarter marketing decisions.

What the Salesforce Marketing Cloud integration with Google means to the Marketers

Previously, viewing Google Analytics data alongside email metrics was doable, but it was a cumbersome process that required the user to handle multiple interfaces. Marketers had to use consistent campaign tracking parameters, export data from different systems, and then merge them together in a reporting suite. However, with the new connection between Salesforce and Google Analytics 360, marketers will gain a better understanding of how their marketing campaigns perform.

Salesforce Marketing Cloud Integration

For instance, if a marketer sends an email campaign to loyal customers to promote their Spring sale, the marketer can see right in Salesforce Marketing Cloud, information like how many pages people visited when they visited the website, the number of times people clicked on product details and how many people actually added items to their shopping cart and converted. According to Google, GA 360, Salesforce Sales Cloud and Salesforce Marketing Cloud will now connect in four ways –

  • Sales data from Salesforce Sales Cloud will be available in GA 360 for use in attribution, bid optimization, and audience creation
  • Data from GA 360 will be visible in the Salesforce Marketing Cloud reporting UI for a better understanding of campaign performance
  • Audiences created in Google Analytics 360 will be available in Marketing Cloud for activation through direct marketing channels like email and SMS
  • Customer interactions from Salesforce Marketing Cloud will be available in Google Analytics 360 for use in creating audience lists

Salesforce Marketing Cloud Integration

Representation of a complete customer journey funnel joining website data (pageviews, leads submitted) with pipeline data from Salesforce Sales Cloud (lead and opportunity stages). The representation also shows a prompt to create a new audience segment to take action.

Source: Google Marketing Platform

Here’s how to configure Salesforce Marketing Cloud Integration for GA 360

Follow these steps on Salesforce documentation to set up the Salesforce Marketing Cloud integration with your GA 360 account.

Leveraging customer data to reach the right person at the right time is one of most critical elements of a marketing strategy. With Google Analytics 360 and Salesforce integration, you can access meaningful customer data on their end to end journey, which will enable you to optimize your marketing campaigns for better engagement and ROI. To learn more about how you can get the most out of Salesforce – Google integration, Talk to our team!

Recent Post

New Salesforce Mobile App

Enhanced user experience with the New Salesforce Mobile App

We have been witnessing the tremendous improvements that salesforce solutions have brought to every industry. The New Salesforce mobile app has changed the way organizations are doing business. (more…)

Dreamforce Highlights

Top 10 Highlights of Dreamforce 2019

Hi, all Salesforce lovers!  I know that every one of you would have wanted to be part of the Dreamforce ’19, the event of all events.  Congratulations to the lucky

Keynote Highlights of Dreamforce 2019

It’s the Monday after the world’s largest software conference...Dreamforce! DemandBlue’s team of Customer Success Managers spent the last week seeping in Salesforce’s conference full of keynotes, sessions, and events of

Salesforce Einstein Discovery

Smarter business with the AI-powered data scientist, Einstein Discovery

In this highly competitive market, organizations are constantly trying to analyze their data and make informed decisions to outrun their competitors. That is where data analytics and data scientists play

Salesforce Manufacturing Cloud

Manufacturing Cloud | Boost your production with better predictions

Manufacturers are the most valuable assets for any company's growth because they mold the products into what they are, and the products are the reason for companies' existence. Products define

Salesforce Outlook Integration

Salesforce Outlook Integration, the stepping stone to boost your Sales productivity by 45%

Communication has always been a crucial part of our life; without it, there is no way we can share ideas and might impact collaboration among people. Email is the most

Lightning Order Management

Commerce cloud’s new feature, Lightning Order Management to enhance your order management process

If you are in the process of managing end-to-end order management in e-commerce or a product company, you would agree that is the most challenging job in the world. The

Salesforce Process Builder

Automation Hero|Salesforce Process Builder a step ahead Workflow

Every day at our workplace, we spend a considerable amount of time doing routine work processes that mostly repetitive and do not require any special attention, but time-consuming nevertheless. (more…)

Salesforce Pardot Features

Leverage the top features of Pardot to enhance marketing ROI.

Pardot – the smarter Marketing automation by the world’s #1 CRM platform can help you get an average of 40% increase in your marketing efficiency. Pardot is the best and

Salesforce Pardot Automation

Setting up your Business beyond the par by generating 35% more leads with Pardot Automation

With growing revenue needs, there is an utter demand for freshly baked leads.  Maximizing the effectiveness of Pardot Automation is the healthiest way to generate new leads for your business

Leave a Reply

Your email address will not be published. Required fields are marked *