Marketing Cloud, previously known as Exact Target, is the digital marketing arm of the Salesforce product family. The software helps digital marketers to create personalized 1-to-1 email communications to drive better customer engagement and marketing ROI (Return On Investment). Discover Marketing Cloud features that help you build better customer journeys and enhance customer engagement with brands across channels outside of email as well including web, mobile, social and ads.
The email marketing solution is one of the most preferred Marketing Cloud features that is scalable and comprehensive. It can execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more on this robust platform for businesses of all sizes and industries — all with integrated Predictive Intelligence to drive 1-to-1 email customer journeys.
It’s more important than ever to develop real relationships with your customers. Journey Builder is one of the critical Marketing Cloud features that enable you to do just that by orchestrating targeted, individualized customer journeys across channels and devices. Marketing cloud’s scalable 1-to-1 marketing engine puts the power of personalization in the hands of marketers — allowing you to plan, personalize, and optimize every interaction with each individual customer.
Key Salesforce Marketing Cloud Features
- Messaging for every step of the customer journey
- Drag-and-drop segmentation
- 1:1 content personalization
- CRM and cross-channel integration
- Comprehensive, real-time tracking and reporting
- Pre-built templates and themes
- Deliverability tools
- Email Marketing
- Marketing Automation
- Predictive Intelligence
- Customer Data Platform
Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize for the customer journey. It is the only platform to build and manage customer journeys, with the ability to connect interactions from any channel or connected device. When organizations connect these interactions and combine them with individual customer data and behavioral information, marketers are able to generate the types of targeted content that actually drives consumer actions. Also, the recent Integration of Marketing Cloud with Google Analytics 360 has broadened the horizons and added value to the existing Marketing Cloud features.
One of the most significant Marketing Cloud features is that it seamlessly integrates all of an organization’s data in real time so that users are able to understand their customers better. They can also increase cross-channel marketing efforts, onboard more employees, and deliver personalized customer service through the seamless interface that the solution provides. Every customer interaction is mapped and visualized, and Salesforce Marketing Cloud provides guidance on how organizations should proceed when certain actions are taken along the customer’s journey.