Latest Trends you may have missed about Salesforce Journey Builder and GA 360

Salesforce Journey Builder

Salesforce Journey Builder – In November 2017, Salesforce announced a strategic partnership with Google that brought together two of the world’s leading tech giants. And with deep insights from joint customers, Salesforce with every new release delivers improved benefits through the expanded Google + Salesforce partnership. One of the most remarkable benefits of this partnership is making online data (Search Advertising, Machine Learning, and analytics, Programmatic Media Buying) available on Salesforce Sales and Marketing Cloud platforms, enhancing conventional CRM (offline) Customer data with live online metrics.

Furthermore, Salesforce has also been elevating Salesforce Journey Builder, the dedicated customer engagement platform that is central to its Marketing Cloud bundle. The result is a revolutionary tool that is equipped for delivering responsive and personalized data-driven automated marketing campaigns.

Salesforce Journey Builder – Driving customer experiences through online and offline data synchronization

Salesforce and Google Analytics 360 integration gives advertisers a comprehensive view of their client data, with Marketing Cloud Journey Builder activities paving the way for increased engagement. As a result, there is a perfect alignment between the goals of the CIO and the CMO. The CMO benefits from a revolutionary actionable tool mapped on the whole B2C customer journey and offer the CIO a cost-efficient alternative to custom integration and implementation.

How marketers can take advantage of the latest updates

Salesforce is constantly enhancing Marketing Cloud Journey Builder activities by adding more features that improve the user experience. The Spring ’19 Release has Salesforce Marketing Cloud Journey Builder updated with new functionalities that will allow users to experience a more consistent setup, indicative of the features that are mandatory and the ones that are optional. The new release allows marketers to now edit, preview and test emails in Salesforce Journey Builder.

Watch this video on setting up SMS and Push Notifications.

Today, marketers can view data from Google Analytics within Salesforce Marketing Cloud, associating site usage goals and e-commerce data to email metrics. In the newest release, Salesforce Marketing Cloud also includes enhancements to its GA 360 Connector enabling marketers to capture online behavior by connecting to GA 360 audience activation.

While the latest Spring ’19 release is packed with amazing features, it’s hard to overlook the exciting future lying ahead of us as the Salesforce roadmap is anticipated to include deeper links with Google Marketing platform stack that will include Google Optimize 360, Surveys 360 and Data Studio.

Salesforce Journey Builder – A deep dive into the future

Salesforce Journey Builder Features

Salesforce Journey Builder seems to have always been destined to enter the digital advertising space. With the objective of meeting marketers’ needs of facilitating 1 to 1 customer journeys, Salesforce Journey Builder is set to become a powerful tool for enabling marketers to streamline and personalize their campaigns in real-time using Google Marketing platform’s online data.

Enabling Salesforce Journey Builder to connect with more platforms in the Google Marketing Platform stack like Campaign Manager or Display & Video 360 could broaden the opportunities for smarter and more effective programmatic ad buying. The integrated network will eventually help brands who plan to create an in-house digital advertising set-up. With hyper-targeted customers activated through Salesforce Marketing Cloud, marketers can even drive down the overall acquisition costs, making the business case for in-house marketing and advertising more solid.

DemandBlue is a dedicated Salesforce Consulting partner with the expertise to deliver strategic Pardot and Salesforce Marketing Cloud solutions to its clients. DemandBlue is also a pioneer in offering On Demand services for Salesforce, a cost-effective Pay-as-you-use model that provides companies with outstanding advantages compared to other Salesforce engagement models. To discover more on how DemandBlue can enable you to improve customer experiences, loyalty and engagement by leveraging Salesforce Journey Builder and other Marketing Cloud services, Talk to our team now!

Recent Post

Salesforce Marketing Cloud March 2020 Features

Market your brand like a Superstar with New Salesforce Marketing Cloud March 2020 Features 

For all Salesforce lovers, New Year celebrations begin only when Salesforce release their product updates. So, it is Happy New Year for us all as Salesforce is back with hot

Salesforce Engage

Salesforce Engage | Propel Customer Engagement with Relevancy

Marketing without customer engagement is nothing more than an on-air commercial that nobody wants to see. Every day the competition is intensifying, and keeping customers engaged to a single brand is

Salesforce Einstein Language

Empower your Sales and Services with Salesforce Einstein Language

Language is a unique skill. In the hands of a suave sales guy, mastery in language can be the difference between winning or losing a customer. In customer service, language

Salesforce Evergreen

Salesforce Evergreen | Scale up your cloud productivity with ease

The trend of Cloud-based services has forever changed the way we develop and deploy applications in the server. In spite of all the benefits that the Salesforce Platform has made

Salesforce Shield

Enhance your cloud security with Salesforce Shield

Ever since Cloud came into play, Data security is the buzzword that reverberates all over the corporate world.  It has been proven time and again that data security in Cloud

Salesforce Inspector Features

Boost productivity with the Salesforce Inspector Chrome Extension

With digitization, the workload in every organization is growing exponentially, creating a lot of mundane, but essential tasks. These activities are time-consuming and not so productive to start with, but

Sales Cloud Spring ’20 Features

Build a strong and powerful community and go beyond your dreams

Over the last few weeks, we had relished bringing out the outstanding features of Sales Cloud and Service Cloud that will be released in Spring ‘20. Sales, Service, and Community have

Salesforce Service Cloud Spring '20 features

Refine your Customer Care with Salesforce Service Cloud Spring ’20 features

A business grows and prospers when its customers are happy and have no reason to complain. The Salesforce Service Cloud Spring '20 features help your Customer service reps to face

Salesforce Sales Cloud Spring '20 Features

Reimagine your Sales with new Sales Cloud Spring ‘20 Features

Salesforce has always packed loads of pleasant surprises in their Sales Cloud Spring Releases, and as is the norm, it happened this year too. This edition is focused on delivering

Salesforce Duplicate Management

Salesforce Duplicate Management | The key to cut down the roots of duplicity

Duplicity is the bane of any database.  On average, 40- 50% of a company’s data has duplicate copies spread all across the organization. These copies on a collective scale cause

Leave a Reply

Your email address will not be published. Required fields are marked *