Salesforce Google AdWords integration – Marketers set aside a sizeable amount of their total marketing budgets to Google AdWords. However, there have been huge challenges with integrating Salesforce data with Google AdWords. This results in two different sets of data, also making it complex to identify the source of leads and revenue generated from marketing initiatives. That’s why Salesforce introduced the GA Connector to solve all of these issues and much more!
GA Connecter perfectly syncs the most crucial sales and marketing data as well as gives you actionable insights on your marketing spend. For marketers to optimize their Marketing spends and measure the effectiveness of their Marketing campaigns, GA Connector offers great value in just a few steps. Check out our blog on Step-by-step process to configure GA Connector.
Below are top five ways in which GA Connector can add value to your marketing efforts.
Top 5 benefits of Salesforce Google AdWords integration
1. Salesforce Google AdWords Integration – Synchronize your Sales and Marketing Data
Data quality largely impacts the effectiveness of your marketing initiatives. While inaccurate Salesforce data can lead to poor marketing decisions, unsynchronized data significantly impacts your marketing campaigns. GA Connector enables marketers to seamlessly send critical insights about Leads, Contacts, Opportunities and other custom objects to Google Analytics, which facilitates in better understanding of revenue generated by your marketing efforts. You can also directly import Google Analytics Data into Salesforce (including campaigns, events, metrics), which can give you clear insights on the ads that are generating results and the ones that are not.
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2. Get Invaluable Marketing and Customer Insights
Your website is the face of your company and plays a significant role in reaching your customers. If it does not offer an engaging user experience, it is likely that visitors would exit the website. The GA Connector facilitates Salesforce Google AdWords integration enabling you to get a 360-degree view of the visitor’s entire click path, including the site which they came from, the pages they visited and how they travelled from the first click to the final exit or sale. These critical insights allow you to identify the problematic pages on the website and any other issues that are blocking the visitors from converting to consumers. Moreover, it gives you the data on AdWords linked to every lead that converts from the website, enabling you to make strategic decisions on approaching your website and marketing campaigns.
3. Maximize Sales
GA Connector allows you to improve efficiencies of your Sales processes by giving you the combined data of Salesforce and Google AdWords. This will give you a direct insight into the minds of your prospects and buyers, as well as their buying process. You will get enormous insights and answers to critical questions – What types of ads get clicked by qualified leads? What information do they search for on the website? It is important that you analyze these data and understand why something works or does not work. And fortunately, GA Connector allows you to slickly find answers to these questions. Data is very powerful – when you know your prospects and business well, you have greater chances of creating strategic marketing campaigns that have a higher impact.
4. Get higher quality Leads
The ultimate aim of your sales and marketing teams is to get the highest quality of leads that convert. By utilizing the combined power of Salesforce Google AdWords integration, you can be more certain that you are focusing on leads that are more likely to convert. GA Connector enables you to get insights on where bulks of new customers are coming from and the channels which are more productive. Similarly, you can calculate the revenue generated by a specific marketing approach in order to identify the most effective channels and strategies of marketing. This level of information helps you focus on higher quality leads and increase return on your marketing investments.
5. Identify the Effectiveness of your Marketing Spend
Imagine if you could spend more on sales and marketing initiatives that yield more results. One of the most key benefits of Salesforce Google AdWords integration is its capability to measure the revenue of your marketing campaigns so you precisely know where each and every dollar has been spent and measure the ROI. You can analyze keywords, campaigns, and ads to ensure that they are lucrative and cost-efficient. And when they are not, you will get actionable insights to make better decisions and generate results. This level of accuracy will give you the power to optimize your marketing spend and increase marketing ROI.
Still not convinced?
If you are looking to sync your Salesforce Google AdWords data, then look no further. We are happy to answer any questions that you might have about connecting Salesforce and Google AdWords data using GA Connector.
Talk to our team for a free consultation today!