Salesforce Gamification – If you are reading this blog, it’s most likely that you’ve heard about gamification and how it spreads like a wildfire among thought leaders and developers, how it turns monotonous and mundane tasks into engaging, and how it redefines the way people do business in the digital era. Gamification in the twenty-first century has been playing a game-changing role in organizations. The global gamification market was valued at USD 5.5 billion in 2018, and it is estimated to witness a CAGR of 30.31% over the forecast period (2019-2024). Since the beginning of gamification, several leading companies have leveraged this unique concept to induce innovation, drive productivity, sales and brand engagement. Organizations are increasingly attracted by gamification’s ability to drive engagement and loyalty, measured in time, repeat visits, on-site, and viral distribution by an average of 30%.
“According to Salesforce, 90.4% of companies that implemented a gamification program for their sales team reported successful results”
The Serious Business of Gamification
Besides engagement, gamification’s revenue effects are also very impressive. According to Salesforce, 90.4% of companies that implemented a gamification program for their sales team reported successful results. For instance, Autodesk increased its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by a staggering 700%. Also, companies like NetApp, Caesars Entertainment and Thomson Reuters combine the power of Salesforce Gamification and Big Data and are seeing impressive results, including +9% sales, +10% service, +81% collaboration and +373% learning, according to a Salesforce report.
Here are some of the global brands that have used gamification to drive customer engagement.
Salesforce Gamification in sales and service
If you run an organization that is dependent on Salesforce to track sales activities, pipelines, and revenues, you are most likely to face one or many of the following issues
- Your sales team is focused on their actual sales performance, but is showing no concern or interest towards logging their info into Salesforce.
- A major segment of your sales team is disconnected and unfocused.
- Sales team members require constant direction about the activities they should be doing.
- There is a huge lack of communication and peer-to-peer coaching amongst your sales teams.
- Your organizational culture needs to be improved and is causing you to lose your top talents.
So, if you are not getting the maximum value out of your Salesforce CRM, here’s the good news – Salesforce Gamification can help you address all 5 of the above issues!
It is ideal for encouraging your sales and service teams to slickly log customer info – as the action they need to take on a day-to-day basis can be gamified to boost employee engagement and drive customer experiences. Salesforce Gamification apps give your average and poor performers an incentive to push themselves, as well as encourages your top performers to use the CRM correctly – so that you can strategize and plan for the future better.
Why Salesforce Gamification?
Gamification is highly effective when combined with Salesforce because the change can be instant! With Salesforce Gamification tools, you are not measuring an outcome far in the future, but instead looking to change the behavior of sales reps every day, you can see an instantaneous change. Also, when it comes to sales, gamification isn’t something really new – with the sales contest playing a vital role in most teams across the world. However, the concept of gamification is unusual. It doesn’t just encourage and motivate your team by tapping into their competitive spirit – it also inherently changes their behavior to motivate your team to be more connected and cooperative.
In customer service especially, Salesforce Gamification tools are predominantly useful because customer data is extremely valuable – so you need to be sure that your team records every data correctly. Also, as customer service teams tend to have a high employee churn rate, it is critical that you ensure that your service team stays motivated throughout.
In essence, Salesforce Gamification can drive performance in many ways. Successful Salesforce Gamification projects will enhance employee engagement, shorten onboarding and enable more efficient and meaningful customer and employee experiences. Whether by aligning its workforce with company-wide goals or by streamlining adaption towards organizational change, companies benefit significantly from the unique capabilities of Salesforce Gamification Apps.
To find out how DemandBlue can help your organization use Salesforce to its fullest potential, Talk to our Team!