Transform businesses with the power of Artificial Intelligence leveraged through Salesforce Einstein

salesforce einstein blog

Artificial Intelligence is powering next-generation customer experiences with smart predictions, intelligent recommendations, timely automation and much more. Gartner predicts that by 2020, a staggering 85% of customer interactions will be without a human. In this relentless pace of AI, learn how the Salesforce Einstein Artificial Intelligence gives you the winning edge to transform brand experiences like never before!

The role of Artificial Intelligence in Business

Enterprises need to be smart about the way they gather, digest and apply data. The result of un-analyzed, underleveraged data isn’t just a missed opportunity; it’s a significant failure to connect with modern consumers in the way they expect (and demand). Currently, half of all business decisions are made with incomplete information, which disconnects the business from the product and, therefore, from the customer.

Now, however, companies have the opportunity to change this — to close the gap between business intelligence and customer experience. New tools reveal useful insights about the customer. These tools illustrate how AI exists along a spectrum: the most basic tools require you to pull information, whereas the most intelligent tools “push” information to you, anticipating what you are going to want to know. With machine learning, computer systems can take all the customer data and build on it, operating beyond what has been programmed to adapt to changes efficiently. Algorithms adapt to data, developing behaviors that were not programmed in advance. Learning to understand the context implies that a digital assistant could extract what it knows you wish to know. Inherent in this learning is the capability to make future predictions about customer behavior, to know the customer more intimately, and to be proactive rather than reactive.

Salesforce Einstein Features – Bursting with Potential!

Salesforce Einstein is artificial intelligence (AI) built into the core of the Salesforce Cloud Platform. It delivers advanced AI capabilities to sales, service, app, platform, and marketing — and enables anyone to use clicks/code to build Artificial Intelligence powered apps that get smarter with every interaction.  Also, the Winter ’19 release packs quite a punch with updated Salesforce Einstein features. Following are the key features of Salesforce Einstein platform.

Sales Cloud Einstein

Know your Customers before they know you

Einstein Lead Scoring – automatically prioritizes the leads that are most likely to convert based on the customers’ history and deals. It uses the Salesforce Einstein AI to automatically analyze your historical sales data and discover the top factors that determine lead conversions.

Einstein Opportunity Insights – leverages Sales Cloud Data from historical sales cycles and engagement with customers to identify unique patterns about your sales cycles. It recognizes if deals are on track or at risk and recommends the right actions to be taken to accelerate sales and win rates through Salesforce Einstein

Einstein Account Insights – analyzes thousands of news articles each day to alert sales users to critical developments affecting their accounts using Salesforce Einstein

Einstein Activity Capture – connects to Gmail or Office 365, and automatically synchronizes all of your team’s customer communications to Salesforce Dashboard. When sales reps use Salesforce Einstein to send and receive emails and calendar events, Einstein Activity Capture adds the messages to the respective records in Salesforce API, which eliminates the need for manual data entry.

Salesforce Service Cloud Einstein

Powering the future of Customer Experiences

Einstein Supervisor – empowers managers with AI-powered, omnichannel insights like agent availability, queues and wait times by combining real-time operational insights with smart data discovery, enabling them to make smarter decisions. Salesforce Einstein Supervisor can even predict customer satisfaction levels and make specific recommendations to enhance customer experiences in salesforce service cloud.

Einstein Case Management – uses Machine Learning to escalate and classify cases as they come in automatically. It automatically surfaces relevant information required to resolve cases such as knowledge articles or videos, delivering better customer experiences

Intelligent Mobile Service – With increasing companies providing services out in the field, organizations can leverage Intelligent Mobile services available with Salesforce Einstein to provide mobile employees with a connected service app so that they can deliver personalized services anywhere, anytime. The mobile app uses intuitive algorithms to optimize scheduling and routing, provides real-time access to complete CRM data and has offline capabilities to facilitate mobile workers to be productive even without cell coverage.

Salesforce Einstein features

Marketing Cloud Einstein

Deliver the right message, to the right person, at the right time!

Marketers rely on analytical insights to identify the right audience, communication channels, content and the right time to run their marketing campaigns. However, the analytics are often based on “backward-looking” data. Customers’ preferences, behaviors, and expectations are changing real-time and it’s not enough to make marketing decisions based on customers’ previous data. We need insights from historical as well as real-time data, to predict what customers might do next, to reach them with the most relevant message possible. Einstein Analytics Platform for marketing revolutionizes brand experiences by delivering personalized marketing messages at the right time to the right person. Below are key features of the Salesforce Einstein platform for Marketing.

Predictive Scoring feature in Salesforce Einstein allows marketers to predict how likely it is that a customer will engage with an email, unsubscribe an email, or make a purchase decision. With predictive scoring in Salesforce Einstein, marketers can determine what is driving true engagement and better anticipate the needs of every customer to deliver consistent 1-to-1 customer experiences.

Predictive Audiences – With Salesforce Einstein’s Predictive Audiences, marketers can take action based on Predictive Scores to build audience segments of people showing multiple predicted behaviors in common. Marketers can then take this insight to create the perfect audience segment to drive customers to the next level of engagement.

Automated Send-time Optimization feature in Salesforce Einstein empowers marketers to maximize email marketing ROI by automatically delivering email messages right on time when subscribers are most likely to engage.

Salesforce Einstein Recommendations – Helps increase Average Order Values (AOV), convert more anonymous web visitors by recommending the next best product, content, or offer faster for every customer on any channel.

Einstein Social Insights – Manages the social interactions around the globe by automatically analyzing their tone, sentiment, and spamminess using Salesforce Einstein insights in Social Studio.

App Cloud Einstein

With ever-increasing customer expectations, businesses face a competitive need to integrate AI into the apps their products and services run on.

Drag and Drop AI into Lightning and Force.com Apps – App Cloud Einstein allows business users to take AI-generated results from core Salesforce apps, and embed them into lightning apps. It also supports predictive scoring and recommendations as part of low-code applications and custom objects, ensuring seamless addition of AI to your digital organization.

PredictionIO in Heroku Salesforce Integration – PredictionIO is now compatible with Salesforce’s Heroku Enterprise and allows developers to build custom intelligent applications using open source machine-learning framework. Developers can create their own predictive features from scratch, or open source libraries to incorporate classification, recommendation, lead scoring or trend analysis.

Predictive Vision Services – New set of APIs bring deep learning to developers with Predictive Vision Services, which classify unstructured images against a library of pre-trained classifiers. They can also train custom classifiers to solve specific image recommendation use cases – such as medical imaging, product recognition, brand logos, and more.

Predictive Modeling Services – Platform Events, enables customers to create the workflow of the future by generating event streams from Salesforce transactions that scale into the billions. By extending event-driven intelligence to core Salesforce transactions (i.e., case histories), users can create triggers and workflows from events driving real impact to customer relationships – such as a state change in Sales Cloud that triggers a Marketing Cloud campaign.

Also Read: Top 10 benefits of Einstein Voice Assistant

Transform your business with Salesforce Einstein

Today, Salesforce Einstein has been positioned as Artificial Intelligence for everyone. The Salesforce Einstein AI is ultimately aimed at removing the complexities of AI, enabling organizations large and small, to deliver smarter, personalized and intuitive customer experiences. Powered by advanced machine learning, deep learning, NLP and predictive Salesforce Einstein analytics, Einstein’s models are automatically customized for every business, and get smarter with every customer interaction.

To discover more on how DemandBlue can help you leverage the Salesforce Einstein platform to enhance sales-rep and customer experiences, and boost your bottom line, Talk to our team!

DemandBlue is a dedicated Salesforce consultant delivering On-Demand Services for Salesforce. On Demand is a one-of-a-kind Service-as-a-Service model where businesses can deploy a Salesforce project without the hassles of a long-term commitment, costly contract or complex Statement of Work – the clients are charged only for the number of hours spent on a specific project. Some of the core benefits of the model are its flexibility and scalability to adjust requirements, add or replace new features as per fluctuating business needs among many others. DemandBlue offers the following Salesforce services via On Demand model.

DemandBlue Salesforce Services On Demand

  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce Marketing Cloud
  • Salesforce Community Cloud
  • Salesforce Lightning
  • Salesforce Mobile
  • Pardot
  • Salesforce Einstein
  • Lightning Migration
  • Salesforce Integration Cloud
  • Salesforce CTI Integration
  • Salesforce Outlook Integration
  • Salesforce Sharepoint Integration
  • Salesforce Automation

Connect with us to learn more about DemandBlue’s On Demand Services for Salesforce.

Recent Post

Salesforce Sales Cloud Spring '20 Features

Reimagine your Sales with new Sales Cloud Spring ‘20 Features

Salesforce has always packed loads of pleasant surprises in their Sales Cloud Spring Releases, and as is the norm, it happened this year too. This edition is focused on delivering

Salesforce Duplicate Management

Salesforce Duplicate Management | The key to cut down the roots of duplicity

Duplicity is the bane of any database.  On average, 40- 50% of a company’s data has duplicate copies spread all across the organization. These copies on a collective scale cause

Salesforce Customer 360 Truth

Keep your employees close and customers closer with Salesforce Customer 360 Truth

Customers are an integral part of any business. Therefore, customer satisfaction is always the topmost priority for any enterprise. To ensure customer satisfaction, one must first have an understanding of

Salesforce In-App Guidance

Unboxing Salesforce Winter ’20 edition| Accelerate the adoption with Salesforce In-App guidance

Along with numerous global events taking place this winter, Salesforce has also released its much-awaited Winter '20 edition. And, as always, Salesforce has exceeded the expectations by a fair margin

Financial Services Cloud

Salesforce Financial Services Cloud | Empower your borrowers with Mortgage Innovation

Loans and Mortgages are key elements of today’s economy and there is a likelihood that every adult at some time or other has been part of this process. With time

New Salesforce Mobile App

Enhanced user experience with the New Salesforce Mobile App

We have been witnessing the tremendous improvements that salesforce solutions have brought to every industry. The New Salesforce mobile app has changed the way organizations are doing business. (more…)

Salesforce Sustainability Cloud

Salesforce Sustainability cloud | Most Eco-Friendly Tool in the Shed

With a steep rise in industrial growth all across the world, every year, the carbon emission rates significantly increase from the previous. Such a scenario has made industrialists worry about

Dreamforce Highlights

Top 10 Highlights of Dreamforce 2019

Hi, all Salesforce lovers!  I know that every one of you would have wanted to be part of the Dreamforce ’19, the event of all events.  Congratulations to the lucky

Keynote Highlights of Dreamforce 2019

It’s the Monday after the world’s largest software conference...Dreamforce! DemandBlue’s team of Customer Success Managers spent the last week seeping in Salesforce’s conference full of keynotes, sessions, and events of

Salesforce Einstein Discovery

Smarter business with the AI-powered data scientist, Einstein Discovery

In this highly competitive market, organizations are constantly trying to analyze their data and make informed decisions to outrun their competitors. That is where data analytics and data scientists play

Leave a Reply

Your email address will not be published. Required fields are marked *