Salesforce Einstein and Marketing

As a marketing person, I’ve been fascinated by the developments happening in the Artificial Intelligence domain and how AI is going to impact marketing.  While I am still grappling with the live chats and robotic chatting apps as a marketing tool, there are already conversations across the business community on the advent of bots and how machines, especially machines that learn, are going to make their presence felt in the marketing and sales domain.  Marketing conversations with a prospect now typically happening via screens and keyboard may soon become human-bot conversations.  With the ability to analyze data in a fraction of a second, bots will be more equipped to profile and score a lead and even assign them to a specific salesperson based on available data.  Absolutely fascinating!!

With IBM Watson and Salesforce Einstein leading the way, I feel 2017-18 is going to be a path-breaking period for Marketing including Salesforce Marketing Cloud.  Being a Salesforce man myself, I am betting heavy on Salesforce Einstein to lead the way!

Talking of Salesforce Einstein, I happened to read this interesting article in the Salesforce pages where the discussion is on how AI will deliver many opportunities and challenges to marketers. The connection between marketing and AI, and how marketers can leverage AI to stay ahead.

1. Intelligent automation for more powerful insights:  With consumers demanding more personalized experience, AI technologies can mine large sets of data and derive actionable insights for marketers to leverage.

2. Augmentation, not replacement, of workers: In spite of the advent of AI, human work force would still be required to focus their time and energy on other relevant duties that involve creativity and judgment.

3. Diffusion of innovative capabilities to more people and industries: As AI technologies become more accessible to industries and customers, people have started accepting it and are ready to work with it.  What this means is, as AI continues to go mainstream, more industries will have the potential to grow and innovate further.

As I try to comprehend and digest the advent of AI and bots into marketing, I can stop wondering what the future has in store for us!

To read more about What’s in store for Artificial Intelligence and Marketing, Click here

To learn more about how you can leverage Salesforce Einstein to deliver personalized marketing messages to the right person at the right time, create consistent customer experiences, and drive value, Talk to our Team!

Recent Post

Salesforce DX Setup

Salesforce DX Setup – Everything You need to Know

Salesforce DX Setup - Since inception, one of Salesforce’s core philosophies and the Big Idea has been to make building easy. Software should not be complex to install, set up,

Salesforce Einstein Features

4 New Salesforce Einstein Features – What it means for Service Cloud users

Salesforce Einstein Key Features - Salesforce’s recent announcement of Einstein Artificial Intelligence capabilities have quickly made headlines and for all the right reasons. With the role of customer service agents

Salesforce Development Services

DemandBlue ranked among Top Salesforce Development Services Companies by Goodfirms

We feel privileged to announce that DemandBlue is now ranked among Top Salesforce development Services companies by GoodFirms, a leading research, and review company. (more…)

Salesforce Marketing Cloud Journey Builder

The importance of Customer Journey Mapping and Salesforce Marketing Cloud Solutions

Salesforce Marketing Cloud Journey Builder - Customer experience is the next big marketing race and for good reasons! Companies have started to recognize the importance of delivering superior customer experiences

Pardot Engagement Studio

3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!

Engagement Studio is the next-generation lead nurturing tool of Pardot that enables you to effectively track and manage customer journeys throughout the campaign lifecycle. It allows you to map the

Salesforce Datorama Marketing Cloud Connector

Maximizing Marketing value through Salesforce Datorama Marketing Intelligence and Analytics Tools

Salesforce Datorama - With about 7000 marketing technology solutions disrupting the marketing platform, it has been a constant challenge for marketers to get a 360 degree view of their campaign

Salesforce Email Studio

Salesforce Email Studio – Top compelling reasons why you need it

Salesforce Email Studio is among Salesforce’s Marketing Cloud tools designed to deliver the right message to the right audience at the right time, run email marketing campaigns from start to

Salesforce Journey Builder

Latest Trends you may have missed about Salesforce Journey Builder and GA 360

Salesforce Journey Builder - In November 2017, Salesforce announced a strategic partnership with Google that brought together two of the world’s leading tech giants. And with deep insights from joint

Salesforce Customization Consultant

Salesforce Customization Consultant – Choosing the right partner

Salesforce Customization Consultant - Salesforce is the World’s #1 CRM with leading brands across hundreds of verticals leveraging the platform to transform employee and customer experiences. (more…)

Salesforce Marketing Cloud Interaction Studio

Drive Omnichannel Customer experiences with Salesforce Interaction Studio

Discover how leading brands leverage the power of Marketing Cloud Interaction Studio to drive real-time customer experiences - fostering valuable brand engagement at the right time and just the way

Leave a Reply

Your email address will not be published. Required fields are marked *