Universities today are faced with a plethora of rising challenges. From retention challenges, a shifting global student demographics, to high demands for distinct workforce skills and an overall rise in student expectations for a more personalized and connected University experience. What could be a solution for these demands? Salesforce believes that their unique Education Cloud strategy will aid in transforming the student journey. The Salesforce Education Cloud is designed to solve a multitude of common higher education challenges by working alongside the student lifecycle from budding prospect to blooming alumni.
4 Cutting-edge Advantages of Salesforce Education Cloud
Salesforce Education Cloud for Higher Ed provides unique CRM solutions to institutions that enable them to drive consistent and seamless student experiences across channels and departments. A few of the distinct features of the Salesforce Education Cloud include the Higher Education Data Architecture, solution sets for Recruiting and Admissions, Student Success, Advancement and Salesforce Advisor link among many others.
“Through Education Cloud, Salesforce together with the Colleges and universities has achieved +12% Student Engagement, +25% Faster response to Student issues, +89% Students’ improved ability to achieve their mission”
1. Recruit Right Students at the Right Time
Thousands of institutions look for prospective students with the help of social media. By tracking applicants from the initial touchpoint through the entire lifecycle of the student, Universities keep tabs on information across the departments to effectively target the right students. Salesforce for Recruiting helps to increase recruiter productivity, boost performance and allows for deeper student insights.
Drive Student Success
When you’ve spent a lot of time and money to recruit a student, everyone feels the pain when a student who was one of your most influential Brand Ambassadors either leaves, transfers or doesn’t graduate. To avoid this scenario, it becomes critical to shift your focus to your overall student success and retention to grow your college and/or University by building a positive brand image. Salesforce Education Cloud enables Universities to obtain a 360 view of each of their students to support and engage other students nationally, globally, everywhere! Let Salesforce Education Cloud help in providing personalized service to cultivate a strong student community within your University.
2. Maximize Alumni Lifetime Value
It takes a lot of attention and technical intricacies to find new donors and grow gifts from existing supporters while simultaneously managing the back-end of fundraising. Salesforce for Advancement helps build fruitful, lasting alumni relationships to increase fundraising for your University.
Build Connected Student Experiences
Students today can be seen actively interacting across various Social Media platforms by email, via texts on blogs, communities, and websites where they can discuss their experiences with your Institution. Salesforce Marketing Cloud offers solutions that allow you to build the ultimate student experience by optimizing these student interactions by delivering personalized content and offering you measured impact that is powered by Einstein Insights.
Cultivate Campus Collaboration
Having different departments collaborating together can be incredibly difficult to cultivate. However, students expect a seamless experience across all channels. Salesforce Community Cloud Engagement helps you facilitate Organizational intelligence to stimulate consistent participation.
3. Gain Instant Insight across your Institution
The Salesforce Spring 18 Release focuses on Analytics and it has a huge impact on driving brand value. While Institutions face great challenges in identifying the right students to recruit and to best meet students’ needs, the Salesforce Wave Analytics is precisely designed for institutions to explore Data across CRM, SIS, LMS, Housing Systems, Financial Aid to exactly get the latest information that you need at any instance
4. Build Apps Faster
Connected Campus is powered by Salesforce App Cloud to provide the core set of technologies that allow you to build custom apps, connect Data from across systems and manage them anytime from anywhere.
How HEDA enables Institutions to innovate faster than ever?
HEDA is a community-driven Data Architecture that enables rich, dynamic 1-to-1 engagement across the student journey to make institutions of any size foster a connected campus. Universities and colleges can implement competent data model and configure it to meet their unique needs with HEDA. HEDA tracks the entire student experience and facilitates seamless student transition through all the phases of the student lifecycle. With HEDA, institutions can simplify infrastructure, build new apps faster and innovate faster than ever to deliver a frictionless student experiences across all devices. HEDA allows colleges and universities to become part of a community of institutions looking to collaborate and change the way Higher Ed uses technology to drive Speed, Value and Success.
How DemandBlue creates Higher Value for Higher Education
Salesforce + DemandBlue’s On Demand Services = Ultimate Student and University Experience. As a Salesforce partner, we deliver end-to-end Application, Campus, Academic, Graduate experiences and much more. To find out more about how DemandBlue can enable you to build a stronger relationship with your students and transform student experiences, Talk to our Team!