A multinational Mass Media Client boosts affiliate productivity through workflow automation to power its television network’s affiliate marketing campaign

 

About the Client

Client is one of the largest multinational Mass Media and entertainment company. A leader in the American animation industry, company diversified into live-action film production, television, and theme parks.

 

Solution

Core challenge was in communicating network hub details and updates with affiliates. Visualforce pages were created to unify all hub details and make them accessible.  Added tracking feature, workflow mapping, notification, and alerts. Improved UX.

Benefits

  • Improvement in communication resulted in 20% rise in affiliate performance
  • Unified view of the hub with child nodes
  • The request tracking feature resulted in 50% faster issue resolution

Salesforce: Sales Cloud

Technologies: Workflow automation, Marketing campaign, Tracking feature, workflow mapping