A Leading Manufacturing Client Increases Sales by improving opportunity conversion rates through relevant and meaningful conversations with customers

 

About the Client

Client is a leading manufacturer of adhesives and sealants, construction chemicals, polymer emulsions, etc. Its product range also includes paint chemicals, automotive chemicals, maintenance chemicals, industrial adhesives, and preparations.

 

Solution

Sales Cloud implementation enabled client to organize their Prospect Database, Automate their Sales Process, and Track Activities around key accounts and opportunities. Triggers were used to ensure compliance of all follow-up activities. Sales Opportunity and Other related reports gave the business, visibility of Sales Pipeline

Benefits

  • 14% increase in Sales.
  • 22% improvement in Sales Productivity
  • Better visibility of leads and opportunities
  • Better conversations with prospects

Salesforce: Sales Cloud

Technologies: Sales process automation