An electronics manufacturers maximizes Sales efficiency by delivering personalized emails and creating engaging gated content
About the Client
The client designs, manufactures, sells, and services specialized communications, audio, and software solutions for a variety of niche markets
Solution
Implemented Landing Pages and Lead generation gateways for E-book marketing promotion. Autofill options were enabled to facilitate quicker form fill for E-book downloads. Enabled dynamic email preferences option to provide a personalized customer journey. Integrated Pardot with Salesforce.
Benefits
- Simplified Pardot form fillers generated 27% more leads
- User-friendly landing page interaction increased E-book download rates by 35%
- The integration, automation, and customization significantly increased lead conversion percentage by 22%
Salesforce: Pardot, Sales cloud
Technologies: Pardot customization, Salesforce integration, Pardot integration, Lead generation gateways, Landing pages implementation, Dynamic email preferences