An agricultural product manufacturer scales up customer acquisition process by refining their lead nurturing program

 

About the Client

A specialty products manufacturer and marketer of high-quality brands in the global agriculture production and structural pest control markets.  

Solution

Pardot implementation empowers client to automate their email campaign with interactive emails and nurture prospects with updates on their new agricultural products

Benefits

  • Personalized prospect touchpoints through interactive content 
  • 5% increase in click rate and engagement
  • Email automation drives 7% more leads

Salesforce: Pardot

Technologies: Pardot implementation, Email campaign automation