Mobile Chatter Apps Integration with its CRM software – Salesforce.com

Salesforce.com to upgrade its Chatter enterprise social networking (ESN) application for iOS and release one for Android for the first time. This will integrate them with its main CRM software to deliver new capabilities. The mobile apps will allow users to access CRM account information stored in Salesforce.com from the Chatter activity which can be manipulated for multiple actions from within that feed interface.

Mobile chatter users can create and edit notifications and information. They can also work on creating a task, editing a contract, posting poll questions and configuring custom processes. All this can be done with a new “publisher” component. Some of the features stated will be immediately available and the others in the second half of the year.

Michael Peachey, a senior director of product and solutions marketing at Salesforce.com, said there are about 195,000 Chatter ESNs, and that the company recognizes that providing mobile access to them is crucial for its customers, who are experiencing a “huge shift to mobile” and the “new way of working” this represents.

The Chatter provides social networking options of Facebook and Twitter-like functionality, like other ESN applications, but adapted for an enterprise by improving enterprise collaboration and communication.

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