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Marketing is the most critical function of any organization and has the potential to propel your brand to a new horizon. When done right, marketing can have a long lasting impact on your brand value, drive top-line growth and help you build meaningful relationships with your stakeholders. And when right strategies are combined with a revolutionary marketing automation tool, you are bound to see your sales curve go up a few notches higher!

As a Salesforce user, you should be happy to note that world’s top 2 leading marketing tools – Salesforce Marketing Cloud and Pardot - both belong to Salesforce.

The next question is of course "Why Salesforce has two different Marketing Automation tools?”. The answer Is simple! Salesforce understands that the marketing strategy for B2B is greatly different from that of B2C. So, if you are a B2B marketer, then Pardot is your ideal marketing tool while for a B2C marketer it makes more sense to choose Marketing Cloud.

marketing Cloud

features

But this is only a thumb rule and you can always compare your marketing roadmap against the features of each tool and select what best suits you between Marketing Cloud and Pardot.

MARKETING CLOUD FEATURES

STUDIO
  • Email Studio
  • Mobile Studio
  • Social Studio
  • Advertising Studio
  • Web Studio
  • Salesforce DMP
  • Interaction Studio
  • Data Studio
BUILDER
  • Analytics Builder
  • Content Builder
  • Journey Builder
  • Contact Builder
  • 1-1 Journey
  • B2C Journey Management
  • B2B Marketing Automation
  • 360 - Degree Customer View
 
  • Website and Landing Pages
  • Triggered Customer Journey
  • Journey Mapping

PARDOT FEATURES

 
  • Engagement Studio
  • Website Visitors Tracking
  • Pre Built Templates
  • Connect Campaign with Salesforce
  • Salesforce and Pardot User sync
  • A/B Testing
  • Third Party Data connection
 
  • Landing Page Builder
  • Forms and Form Handler
  • Lead Generation
  • B2B Marketing analytics
  • CRM Integration
  • Google Analytics Integration
  • Competitors tracking
  • ROI Reports

Features Details

As an ideal B2C marketing automation tool, Salesforce Marketing cloud allows you to gather granular data of all your leads and execute an up-close and personal nurturing program that enhances your conversion percentage manifold. Here is a snapshot of some key Marketing Cloud features –

Salesforce DMP

A data management platform that gathers and assimilates data of each prospect to provide intelligence and insight

Interaction Studio

Allows you to personalize the content and responses based on prospect’s fancy

Email Studio

a completely automated, dynamic, and responsive email tool that offers analytics and more

Social Studio

Monitor company pages and sales rep’s social accounts too, and maximize social media interactions

Advertising Studio

Automate your ad campaigns and make it interactive and dynamic based on customer history to set your paid campaign ROI soaring

Journey Builder

Take your prospect through a structured customer journey powered by data and analytics

Salesforce Pardot unleashes automation, personalization and analytics to empower marketers, making it the ideal B2B marketing automation tool and a favourite among mid-size and large firms. Here is a look at some of the key features -

Engagement Studio

Completely automates email campaigns with multi-level scheduling and deep analytics and dashboard

Automation

Provides automation at every level with features like page action and completion action

Segmentation

Allows you to tag your prospects with customized profiles and attributes for easy sorting, filtering, and organizing

Prospect Management

Allows both mass mailing and one-to-one mailing. Manage lists for different campaigns

Visitor tracking

Identify and track each web visitor and gain insights on their search history and intent

Landing pages

Custom templates and easy drag and build templates to create meaningful landing pages

Strategy Tool

Email

Interested to learn more about our

Marketing Automation Implementation Services?

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Case Study

Case Study

Real Estate and Lifestyle

Client is a leader in the real estate niche of delivering unsurpassed management and lifestyle services to communities worldwide
Salesforce: Marketing Cloud
Technologies: Force.com, Visualforce, Apex, Journey Builder
Learn More
Case Study

Health Insurance

The client is the nation's leading health insurance company headquartered in Minneapolis.
Salesforce: Marketing Cloud
Technologies: Force.com, Apex, Visualforce, Process Builder, Flow, Informatica Cloud, SalesEdge
Learn More



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