One of the biggest challenges every marketer/marketing team faces is generating leads! The second biggest challenge, is of course, how to go about “nurturing” these leads to a successful closure. The dream of every marketer is to generate high intent leads, take them on an engaging customer journey, and close the deal quickly in a short sales cycle. Marketing Cloud and Pardot from Salesforce are intelligent marketing tools that are capable of pushing your sales curve up a few notches.
Both Marketing Cloud and Pardot have revolutionary features that provide you intelligence on visitors, insight on leads, and omni-channel engagement with prospects.
A common question customer ask is “Why does Salesforce have two different Marketing Automation Tools?”. The answer is simple! Salesforce understands that the marketing strategy for B2B is greatly different from that of B2C. So, if you are a B2B marketer, then Pardot is your ideal marketing tool while for a B2C marketer it makes more sense to choose Marketing Cloud.
We advise to always compare your marketing roadmap against the listed features of each tool to select the tool best fit for your business.
Feature Comparison – Marketing Cloud vs Pardot
|Marketing Cloud Features|
|Email Studio||Journey Builder||360 - Degree Customer View|
|Mobile Studio||Content Builder||Website and Landing Pages|
|Social Studio||Personalization Builder||Triggered Customer Journey|
|Advertising Studio||Contact Builder||Datorama|
|Web Studio||Journey Mapping|
|Salesforce DMP||1-1 Journey|
|Interaction Studio||B2C Journey Management|
|Data Studio||B2B Marketing Automation|
|Engagement Studio||Forms and Form Handler|
|Website Visitors Tracking||Lead Generation|
|Pre Built Templates||B2B Marketing analytics|
|Connect Campaign||CRM Integration|
|Salesforce and Pardot User sync||Google Analytics Integration|
|A/B Testing||Competitors tracking|
|Third Party Data connection||ROI Reports|
|Landing Page Builder|
Salesforce Marketing cloud
As an ideal B2C marketing automation tool, Salesforce Marketing cloud allows you to gather granular data of all your leads and execute an up-close and personal nurturing program that enhances your conversion percentage manifold. Here is a snapshot of some key Marketing Cloud features:
A data management platform that gathers and assimilates data of each prospect to provide intelligence and insight.
Allows you to personalize content and responses based on your prospect’s interests.
A completely automated, dynamic and responsive email tool that offers analytics and more.
Monitor company pages, Sales Rep’s social accounts and maximize social media interactions too.
Automate your ad campaigns and make it interactive and dynamic based on customer history to set your paid campaign ROI soaring.
Take your prospect through a structured customer journey powered by data and analytics.
Empower marketers with automation, personalization and analytics. Salesforce Pardot is the ideal B2B marketing automation tool for mid to large size firms. Here’s a look at some of the key features:
completely automates email campaigns with multi-level scheduling and deep analytics and dashboard.
Provides automation at every level with features like page action and completion action.
Allows you to tag your prospects with customized profiles and attributes for easy sorting, filtering, and organizing.
Allows both mass mailing and one-to-one mailing. Manage lists for different campaigns.
Identify and track each web visitor and gain insights on their search history and intent.
Custom templates and easy drag and build templates to create meaningful landing pages.