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Markeing Cloud

One of the biggest challenges every marketer/marketing team faces is generating leads! The second biggest challenge, is of course, how to go about “nurturing” these leads to a successful closure. The dream of every marketer is to generate high intent leads, take them on an engaging customer journey, and close the deal quickly in a short sales cycle. Marketing Cloud and Pardot from Salesforce are intelligent marketing tools that are capable of pushing your sales curve up a few notches.

Both Marketing Cloud and Pardot have revolutionary features that provide you intelligence on visitors, insight on leads, and omni-channel engagement with prospects.

A common question customer ask is “Why does Salesforce have two different Marketing Automation Tools?”. The answer is simple! Salesforce understands that the marketing strategy for B2B is greatly different from that of B2C. So, if you are a B2B marketer, then Pardot is your ideal marketing tool while for a B2C marketer it makes more sense to choose Marketing Cloud.

We advise to always compare your marketing roadmap against the listed features of each tool to select the tool best fit for your business.

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features

Feature Comparison – Marketing Cloud vs Pardot

Marketing Cloud Features
Studio Builder
Email Studio Journey Builder 360 - Degree Customer View
Mobile Studio Content Builder Website and Landing Pages
Social Studio Personalization Builder Triggered Customer Journey
Advertising Studio Contact Builder Datorama
Web Studio Journey Mapping
Salesforce DMP 1-1 Journey
Interaction Studio B2C Journey Management
Data Studio B2B Marketing Automation
Pardot Features
Engagement Studio Forms and Form Handler
Website Visitors Tracking Lead Generation
Pre Built Templates B2B Marketing analytics
Connect Campaign CRM Integration
Salesforce and Pardot User sync Google Analytics Integration
A/B Testing Competitors tracking
Third Party Data connection ROI Reports
Landing Page Builder

Salesforce Marketing cloud

As an ideal B2C marketing automation tool, Salesforce Marketing cloud allows you to gather granular data of all your leads and execute an up-close and personal nurturing program that enhances your conversion percentage manifold. Here is a snapshot of some key Marketing Cloud features:

Features Details

Salesforce DMP

A data management platform that gathers and assimilates data of each prospect to provide intelligence and insight.

Interaction Studio

Allows you to personalize content and responses based on your prospect’s interests.

Email Studio

A completely automated, dynamic and responsive email tool that offers analytics and more.

Social Studio

Monitor company pages, Sales Rep’s social accounts and maximize social media interactions too.

Advertising Studio

Automate your ad campaigns and make it interactive and dynamic based on customer history to set your paid campaign ROI soaring.

Journey Builder

Take your prospect through a structured customer journey powered by data and analytics.

Salesforce Pardot

Empower marketers with automation, personalization and analytics. Salesforce Pardot is the ideal B2B marketing automation tool for mid to large size firms. Here’s a look at some of the key features:

ENGAGEMENT STUDIO

completely automates email campaigns with multi-level scheduling and deep analytics and dashboard.

AUTOMATION

Provides automation at every level with features like page action and completion action.

SEGMENTATION

Allows you to tag your prospects with customized profiles and attributes for easy sorting, filtering, and organizing.

PROSPECT MANAGEMENT

Allows both mass mailing and one-to-one mailing. Manage lists for different campaigns.

VISITOR TRACKING

Identify and track each web visitor and gain insights on their search history and intent.

LANDING PAGES

Custom templates and easy drag and build templates to create meaningful landing pages.

Strategy Tool

Email

Interested to learn more about our

Marketing Automation Implementation Services?

Case Study

Case Study

Real Estate and Lifestyle

Client is a leader in the real estate niche of delivering unsurpassed management and lifestyle services to communities worldwide
Salesforce: Marketing Cloud
Technologies: Force.com, Visualforce, Apex, Journey Builder
Learn More
Case Study

Electronic Parts Manufacturing

Client designs, manufactures, sells and services specialized communications, audio and software solutions for a variety of niche markets
Salesforce: Sales Cloud, Pardot
Technologies: Landing Pages, Forms, Email Preference
Learn More



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