DemandBlue is delighted to share the highly anticipated Summer ’23 Release from Salesforce for Marketing Cloud Account Engagement (MCAE). This latest release introduces various powerful new features that will elevate your marketing campaigns and drive enhanced engagement with your prospects.
In this blog post, we introduce you to the top new MCAE features. Prepare to be captivated as we unveil the remarkable advancements that await you in Marketing Cloud Account Engagement.
Trigger an External Action after a Prospect Engagement
With the Summer ’23 Release, you can trigger an external action when a prospect engages with an Account Engagement asset. This feature allows you to automate actions based on prospect interactions, enabling you to personalize and optimize your marketing efforts. For example, you can register a prospect for a webinar after they complete a sign-up form or send a text message when a prospect clicks a custom redirect link. You can also alert the sales team when a prospect visits a pricing page.
Where applicable: This feature is available in Account Engagement Growth, Plus, Advanced, and Premium editions.
Monitor the Source of Prospect Changes
Understanding the source of prospect changes is crucial for optimizing your API integrations and automations. With the Prospect Change Monitor, you can easily track and analyze which features create or update prospect records in your business unit. As a result, you can make informed decisions to improve your marketing strategies by gaining insights into these changes. Access the Prospect Change Monitor from the Optimizer page in Account Engagement.
Where applicable: This feature is available in all Account Engagement editions.
How to Use: Click the pie chart for Prospect Change Monitor By Feature. Then, use the filters to view each feature area in depth.
Convert Unused Dynamic Lists to Static Lists
To save processing power in your business unit, the Summer ’23 Release introduces the ability to convert old or unused dynamic lists to static lists. By converting these lists, you no longer need to rely on rule criteria for updates, which allow for manually adding and removing prospects. Instead, simply select inactive or unused dynamic lists and use the table action dropdown menu to convert them to static. You can also convert individual lists from the record home.
Where applicable: This feature is available in all Account Engagement editions.
Copy assets between Account Engagement Business Units More Easily
Sharing marketing assets across business units is now simpler than ever. With the Account Engagement API V5, you can query, read, and create assets such as email templates, files, Engagement Studio programs, and custom redirects. Collaborate with your developer to seamlessly replicate assets without manual recreation.
Where applicable: This feature is available in Account Engagement Growth, Plus, Advanced, and Premium editions.
Enhanced Builder Columns Are Evenly Spaced
The Enhanced Email Builder now ensures that images in your email templates are evenly aligned. Before this update, content in the right-most column appeared broader and taller than the columns to the left. We recommend reviewing and adjusting images in email templates published before the Summer ’23 Release to take full advantage of this improvement.
Where applicable: This change applies to all Account Engagement editions in Enterprise, Unlimited, and Developer editions.
Get First-Touch Attribution When Visitors Consent to Track
Marketing Cloud now adds tracking cookies retroactively after a prospect confirms consent. Previously, tracking cookies were added before a prospect clicked the consent banner and then deleted if they didn’t provide consent. This enhancement ensures accurate first-touch attribution for prospect engagement, enabling you to analyze better and optimize your marketing activities.
Where it is applicable: This change applies to all Account Engagement editions.
Use a New Opted Out Field Status
In the Summer ’23 Release, you have more flexibility in determining the source of truth for the prospect Opted Outfield. You can choose between Salesforce or Account Engagement as the system of record, and the most recently updated field value will be considered the source of truth. This update addresses customer feedback and allows for greater customization and control. Please note that business units created after October 18, 2023, will use the Account Engagement value by default.
Where it is applicable: This change applies to all Account Engagement editions.
How to Use: Edit the default prospect Opted Out field and select an option under the Sync Behavior dropdown. After you make a selection, the option to use the most recently updated record is no longer available. This change applies to all Account Engagement editions.
We hope you are as excited as we are about the new features introduced in the Summer ’23 Release for Marketing Cloud Account Engagement. These enhancements empower you to optimize your marketing efforts, streamline processes, and deliver personalized experiences to your prospects. To learn more about these features and how to leverage them in your marketing strategies, please refer to the official Salesforce Summer ’23 Release notes.
DemandBlue is committed to helping you unlock the full potential of Salesforce Marketing Cloud. If you need any assistance or have questions about these new features, please don’t hesitate to contact our expert team. Stay tuned for more updates and insights from DemandBlue as we continue to explore the latest innovations in Salesforce and help you drive marketing success.
