If you are in the process of managing end-to-end order management in e-commerce or a product company, you would agree that is the most challenging job in the world. The process of tracking the people, processes, and suppliers, starting from order placement to fulfilment can be a gargantuan task. Managing the entire cycle is complex as it revolves around different departments and stakeholders. The process gets even more cumbersome, as businesses started automating all the various processes over time and ended up integrating multiple systems running on different technology. To eliminate this complexity in executing your order process, Salesforce has introduced the Lightning Order Management, the customer-first order management system, enabling you to deliver end-to-end commerce experiences, from Shopping to Shipping.
What is Lightning Order Management?
Lightning Order Management is a new product built on the Salesforce Lightning Platform to allow customers to fulfil, manage, and provide service. However, this Lightning Order Management is currently in pilot and will be generally available from February 2020.
This feature is designed to connect and automate the whole order process. To help the retailers, it comes with a solution that can assure a seamless buying experience for your customers. Through Salesforce Commerce Cloud, this Lightning order management feature can enable a real-time order lifecycleLigmanagement, order processing, and order fulfilment with customized tools based on the retailers’ product type, location, and carrier.
Here are a few examples of what Lightning Order Management is capable of –
- Order Lifecycle Management: Enables you to manage the order lifecycle from shopping to shipping. With Lightning Order Management, you can customize, automate, and visually manage order fulfilment, payment capture, deliver on multiple orders across locations, manage the cancellations, returns, and payment process.
- Connected Commerce and Service Experience: By the unified view of customers across Commerce Cloud and Service Cloud, Lightning Order Management can help you deliver a fast and personalized service. You can also give a better experience for your customers by providing them with an option to check their order status, cancel or initiate a return with just a few clicks by themselves and ensure resolving them faster by automating the standard requests.
- Visual Order Workflows: Drag-And-Drop workflows for processes such as shipping, customer service, financial systems, and more can enable you to deliver a seamless order experience without code.
- Flexible Platform: Extensively easy management as the tool, Lightning Order Management, is cloud-based. There will be no need for you to shift between different systems as the complete data record is around the Salesforce platform.
How to reinvent the order management and customer experience with Lightning Order Management?
Lightning Order Management can help you eliminate your order management complexity to deliver a seamless order fulfilment experiences with real-time updates, easy returns, and faster customer service with the reinvented commerce experience. You can get the maximum benefit out of the tool by going for a thoroughly customized and tailored solution based on your business needs by approaching a Salesforce Consultant.
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