Client Increased the Personalization for Subscribers and Reduced Disruptions of Donations

 

About the Client

The client is a leading nonprofit fellowship building bridges between Jews and Christians to help people with humanitarian care and life-saving aids.

 

  • Created reminder journeys for expiring and declines of credit cards.
  • Created personalized touchpoints across mobile messaging and emails.
  • Set up reminders separately for both expiring and declining credit card holders.
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Benefits

  • Increase in personalization of subscribers’ journey and retention of donors.
  • Minimized the disruption of donors by 86%.

Salesforce: Marketing cloud

Technologies: Marketing cloud, Nonprofit, Credit card journey, Journey builder, Donor management