Client Increased the Personalization for Subscribers and Reduced Disruptions of Donations
About the Client
The client is a leading nonprofit fellowship building bridges between Jews and Christians to help people with humanitarian care and life-saving aids.
- Created reminder journeys for expiring and declines of credit cards.
- Created personalized touchpoints across mobile messaging and emails.
- Set up reminders separately for both expiring and declining credit card holders.
- Increase in personalization of subscribers’ journey and retention of donors.
- Minimized the disruption of donors by 86%.
Salesforce: Marketing cloud
Technologies: Marketing cloud, Nonprofit, Credit card journey, Journey builder, Donor management