DemandBlue enabled omnichannel campaigns and increased constituent engagement and fundraising

 

About the Client

The client is a leading nonprofit organization providing humanitarian care and life-saving aid.  

Solution

  • DemandBlue enhanced and automated Salesforce Marketing Cloud Engagement to help the client create, schedule, send, and track marketing campaigns and journeys to its prospects on time.
  • Provided ongoing support and monthly scorecard on the performance of their campaigns
  • Enabled mobile channel for campaigns which resulted in increase in fundraising.
  • Optimized the email journeys to improve reachability and open rates of email broadcasts.
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Benefits

  • The engagement with their constituents increased
  • Increase in fundraising due to improved multichannel campaigns
  • Monthly scorecard provided better visibility and attribution of marketing campaigns.

Salesforce: Salesforce Marketing Cloud
Technologies: Process automation, Support and Maintenance, Optimization, Mobile channels