DemandBlue enabled omnichannel campaigns and increased constituent engagement and fundraising
About the ClientThe client is a leading nonprofit organization providing humanitarian care and life-saving aid.
- DemandBlue enhanced and automated Salesforce Marketing Cloud Engagement to help the client create, schedule, send, and track marketing campaigns and journeys to its prospects on time.
- Provided ongoing support and monthly scorecard on the performance of their campaigns
- Enabled mobile channel for campaigns which resulted in increase in fundraising.
- Optimized the email journeys to improve reachability and open rates of email broadcasts.
- The engagement with their constituents increased
- Increase in fundraising due to improved multichannel campaigns
- Monthly scorecard provided better visibility and attribution of marketing campaigns.
Salesforce: Salesforce Marketing Cloud
Technologies: Process automation, Support and Maintenance, Optimization, Mobile channels