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Pardot Pricing | How Much Does Pardot Implementation Cost?

by | Jul 16, 2021 | Blog

Are you planning to invest in Pardot? Great choice. It is the most comprehensive B2B marketing automation tool out there. But every major decision smuggles in loads of questions.

How will it play with your existing customer engagement programs?

What it means to your lead nurturing teams and account based marketing teams?

What can be done to improve end user adoption?

And the most important question: How much will it cost?

Technology alone is never enough. Even the most amazing space-age marvel of efficiency needs to be tailored to get the most value out of it.

If you are planning to implement or customize Pardot, we have an answer (well, almost) to the most important of questions: How much will it cost?

First things first. Let’s have a look at Pardot’s pricing packages.

Salesforce Pardot Pricing Plans

Salesforce Pardot offers four marketing automation plans, starting from $1,250 per month with almost 10,000 contacts database available for your entire marketing cycle..

 Let us walk you through a table that covers Pardot’s main pricing plans and their feature differentiations.

Growth Plus Advanced Premium
Monthly $1,250 $2,500 $4,000 $15,000
Annual Bill $15k $30k $48k $180k
Contacts 10K 10K 10K 75K
Additional Contacts $50/user/m $50/user/m $50/user/m $50/user/m
SEO Keyword Monitoring 100 250 1,000 1,000
Custom user access & roles No Costs: $500/m Yes Yes
Files Hosting Support Limit 100MB 500MB 10GB 10GB/m
Competitor Monitoring 10 25 100 100
API Integrated Calls/day 25,000 1,00,000 1,00,000
Custom Object Integration Not available Cost extra: $400/m Included Included
B2B Marketing Analytical Plus Not available Costs: $3,000/user/m Costs: $3,000/user/m Available
Salesforce Engage $50/user/m $50/user/m $50/user/m $50/user/m
Engagement History Dashboard 5 10 20 20
Marketing ROI Features Basic features All Features All Features All Features

Now the million-dollar question; how much does it cost to implement Pardot?

Before we get into the details let us have a quick look at the different factors that can affect pricing.

  • Complexity of integrations
  • Marketing configurations required
  • Migration of existing marketing assets
  • End user training hours
  • Revisiting & strategizing engagement programs
  • Timeline of the project
  • Post-implementation support requirements
  • Expertise of the implementation partner

Note: The prices listed do not reflect DemandBlue’s pricing packages. They are industry estimates.

Quick start or basic implementation packages: 

This is recommended for companies that are just getting started in the marketing automation game and don’t require advanced customization or complex integrations. If you’re taking the first step and require only core Pardot setup this is the best option.

A basic implementation plan usually covers:

  • Design and strategy
  • Core Pardot setup
  • Post-implementation training

It usually falls under the price range of $2000 to $7000

Standard Pardot implementation pricing plan

Want to achieve early success with Pardot? Has your business outgrown off-the-shelf solutions? This is the ideal implementation plan. It covers a lot of ground and works great for businesses that are looking to reengineer their current processes and turbocharge marketing efforts.

The standard Pardot implementation plan usually covers: 

  • Thorough business processes review and multiple discovery calls
  • A team of certified Pardot experts and a dedicated manager
  • Additional hours of admin and user training
  • Custom object configuration
  • Salesforce and add-on integration
  • Migration of existing marketing assets
  • Optimization of lead scoring and prospecting
  • Advanced marketing configurations

The standard plan usually falls under the price range of $5000 to $9000

Premium Pardot pricing plan

What if Salesforce was built from the ground up to meet your specific business objectives? The premium/advanced Pardot implementation pricing plan is for companies that handle large volumes of data, have an extensive customer base, require advanced personalization options and highly customized configurations.

The Premium Pardot pricing plan usually covers:

  • Everything included in the basic and standard packages
  • Enterprise-grade integrations with multiple third-party systems
  • Complete optimization of platform usability
  • Initial campaign setup
  • Migration of existing marketing assets
  • Advanced customization of the user interface
  • Marketing plan consultation
  • Support of more than 4 hours during the first 6 months of operation
  • Training for end users/admins and marketing heads
  • Engagement Studio setup
  • Journey and content mapping

The price is upwards of $8000

Want to receive an accurate Pardot implementation cost breakdown based on your business needs? Request for a custom quote today. No hidden costs or fine print. Get a quote delivered straight to your inbox

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