Is Digital 360 worth the hype?
The short answer is “absolutely.”
DemandBlue has been in the Salesforce ecosystem since 2012, and during that time we’ve completed more than 222 projects across North America, the Middle East, Europe, and Africa with on-demand execution that’s agile, affordable, and always available. We believe that putting the customer first is essential to the success of any business, especially right now. That’s why we’re so excited about Digital 360 from Salesforce.
It allows businesses to connect with their audiences on the platforms they prefer, and the ways they want. When companies have the capabilities of understanding each individual consumer, they’re able to better suit everyone’s specific needs and desires.
We’ve used Digital 360 to help our customers not only increase the conversion from prospect to customer, but also to transform customers into advocates. By combining Salesforce’s industry-leading Marketing, Commerce, and Experience Clouds, we’re able to help companies more easily deliver the kind of end-to-end experiences that build loyalty and lead to more referrals.
Digital 360 also has three exceptionally important aspects responsible for the success of its users:
It’s driven by data.
By integrating your commerce systems, marketing technology, service portals, and social media together on a cloud-based platform, you can effectively create a more educated strategy.
It’s obsessed with customers.
After compiling and organizing all of your data, you’ll be able to create personalized experiences for everyone, essentially giving you the power to please every customer.
Instead of a standard software update, Digital 360 is designed as an evolving technology in itself. In other words, everyone and everything else adapts to Digital 360, as it’s become the industry standard of making companies (and technologies) absolutely agile
Today’s customers are calling the shots. We expect this evolution to continue well into the foreseeable future. Customers have the power to direct how they will buy goods and services. They now invest extensive time in online research. That’s why successful sales, marketing, customer service and operations efforts have to be focused online. Digital 360 provides an integrated approach to scale up and sustain both customer and product data. You can capture the information needed to present a single, common view across the value chain and along all channels. Then you can use this data to deliver a great experience at every consumer touchpoint.
It’s not enough to simply collect data. You need to find a way to use it to inform decisions that help make life better and more rewarding for your customers. This is exactly what Digital 360 and the team at DemandBlue can help you do.
By Team DemandBlue
DemandBlue provides Salesforce services on-demand. We foster innovation through continuous engagement and on-demand execution that allows our customers to achieve their business objectives.