Salesforce Financial Services Cloud | Empower your borrowers with Mortgage Innovation

Financial Services Cloud

Loans and Mortgages are key elements of today’s economy and there is a likelihood that every adult at some time or other has been part of this process. With time and technology, our methods and practices of taking and paying off mortgages have changed a lot for the betterment of both lenders and loaners. Today, more than 37% of active residential loan appliers are young, digital-first buyers, always looking for better and faster solutions. However, closing a mortgage remains a tedious and laborious process, that takes anywhere from 40 to 50 days to complete. Most of the delay is caused by data processing and verification at different levels of stakeholding. To expedite this uncomfortable delay, Salesforce has added a mortgage feature to its Financial Services Cloud. The new Salesforce mortgage innovation is targeted at streamlining the process of mortgaging and make it highly borrower-centric to ensure customer satisfaction.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Striking new Mortgage features of Salesforce Financial Services Cloud:

Home Loan Guidance- Salesforce has added a new feature to smoothen the flow of residential loan applications. The days when loan officers needed to upload the details manually and do physical paperwork are now over with the Salesforce mortgage feature. Such manual tasks are the root cause of delays and errors in the application, but now there is a way to prevent them. The Salesforce Financial Services Cloud now comes with a prebuilt, step-by-step manual that can be used to capture the relevant information easily while giving out suitable recommendations for resident loan application. This method ensures the authenticity of entries and significantly shortens the time consumption.

Mortgage Data Model- The Financial Services Cloud mortgage innovation is equipped with 13-pre built mortgage objects, which are essential for filling a loan application, like the applicant’s address, age, employment, etc. These objects help loan officers to view specific contexts of borrower’s household, financial accounts, and other such fields to validate the applicant’s claims. Also, with Salesforce Financial Services Cloud, all this information can be further used by lenders to generate new business lines and opportunities.

Easy Tracking Solution- The new Salesforce Mortgage latest feature offers a simplified, but effective way of collecting documentations with template checklists and automated approval management. The Financial Services Cloud provides a secure portal that directly connects the loan officer and the applicant, thus avoiding red tape and other delays.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Mortgage Innovation for Financial Services Cloud and Customer 360 Platform:

Salesforce Financial Services Cloud update and its new mortgage feature has been an instant hit with the lenders and has proved to be an excellent tool for loan officers. Now, Salesforce is even opening up its customer 360 platforms for the mortgage industry so that that money lenders can engage their customers in the early home buying phase with the help of market intelligence and analytics. Altogether, the Salesforce Financial Services Cloud is a highly beneficial product for the mortgage industry, as it provides a personalized, pleasant, and quick 1-to-1 journey to the borrowers. Many leading mortgage firms like Guild Mortgage, Alterna and Grey Stone have already adopted the Financial Services Cloud new feature. And, they are basking in the benefit offered by the new innovative mortgage assistance feature as it accelerates their loan cycles.

Do you want your loan cycles to be shorter and pleasant for your borrowers? It’s time to explore Financial Services Cloud with its new mortgage feature with our cost-effective On-Demand Service Model that brings life to the term Pay–As-You-Use. Schedule a Call Today!!

*Posting content and images with the courtesy of Salesforce and GetApp

Recent Post

Salesforce Sales Cloud Spring '20 Features

Reimagine your Sales with new Sales Cloud Spring ‘20 Features

Salesforce has always packed loads of pleasant surprises in their Sales Cloud Spring Releases, and as is the norm, it happened this year too. This edition is focused on delivering

Salesforce Duplicate Management

Salesforce Duplicate Management | The key to cut down the roots of duplicity

Duplicity is the bane of any database.  On average, 40- 50% of a company’s data has duplicate copies spread all across the organization. These copies on a collective scale cause

Salesforce Customer 360 Truth

Keep your employees close and customers closer with Salesforce Customer 360 Truth

Customers are an integral part of any business. Therefore, customer satisfaction is always the topmost priority for any enterprise. To ensure customer satisfaction, one must first have an understanding of

Salesforce In-App Guidance

Unboxing Salesforce Winter ’20 edition| Accelerate the adoption with Salesforce In-App guidance

Along with numerous global events taking place this winter, Salesforce has also released its much-awaited Winter '20 edition. And, as always, Salesforce has exceeded the expectations by a fair margin

Financial Services Cloud

Salesforce Financial Services Cloud | Empower your borrowers with Mortgage Innovation

Loans and Mortgages are key elements of today’s economy and there is a likelihood that every adult at some time or other has been part of this process. With time

New Salesforce Mobile App

Enhanced user experience with the New Salesforce Mobile App

We have been witnessing the tremendous improvements that salesforce solutions have brought to every industry. The New Salesforce mobile app has changed the way organizations are doing business. (more…)

Salesforce Sustainability Cloud

Salesforce Sustainability cloud | Most Eco-Friendly Tool in the Shed

With a steep rise in industrial growth all across the world, every year, the carbon emission rates significantly increase from the previous. Such a scenario has made industrialists worry about

Dreamforce Highlights

Top 10 Highlights of Dreamforce 2019

Hi, all Salesforce lovers!  I know that every one of you would have wanted to be part of the Dreamforce ’19, the event of all events.  Congratulations to the lucky

Keynote Highlights of Dreamforce 2019

It’s the Monday after the world’s largest software conference...Dreamforce! DemandBlue’s team of Customer Success Managers spent the last week seeping in Salesforce’s conference full of keynotes, sessions, and events of

Salesforce Einstein Discovery

Smarter business with the AI-powered data scientist, Einstein Discovery

In this highly competitive market, organizations are constantly trying to analyze their data and make informed decisions to outrun their competitors. That is where data analytics and data scientists play

Leave a Reply

Your email address will not be published. Required fields are marked *