Salesforce Financial Services Cloud | Empower your borrowers with Mortgage Innovation

Financial Services Cloud

Loans and Mortgages are key elements of today’s economy and there is a likelihood that every adult at some time or other has been part of this process. With time and technology, our methods and practices of taking and paying off mortgages have changed a lot for the betterment of both lenders and loaners. Today, more than 37% of active residential loan appliers are young, digital-first buyers, always looking for better and faster solutions. However, closing a mortgage remains a tedious and laborious process, that takes anywhere from 40 to 50 days to complete. Most of the delay is caused by data processing and verification at different levels of stakeholding. To expedite this uncomfortable delay, Salesforce has added a mortgage feature to its Financial Services Cloud. The new Salesforce mortgage innovation is targeted at streamlining the process of mortgaging and make it highly borrower-centric to ensure customer satisfaction.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Striking new Mortgage features of Salesforce Financial Services Cloud:

Home Loan Guidance- Salesforce has added a new feature to smoothen the flow of residential loan applications. The days when loan officers needed to upload the details manually and do physical paperwork are now over with the Salesforce mortgage feature. Such manual tasks are the root cause of delays and errors in the application, but now there is a way to prevent them. The Salesforce Financial Services Cloud now comes with a prebuilt, step-by-step manual that can be used to capture the relevant information easily while giving out suitable recommendations for resident loan application. This method ensures the authenticity of entries and significantly shortens the time consumption.

Mortgage Data Model- The Financial Services Cloud mortgage innovation is equipped with 13-pre built mortgage objects, which are essential for filling a loan application, like the applicant’s address, age, employment, etc. These objects help loan officers to view specific contexts of borrower’s household, financial accounts, and other such fields to validate the applicant’s claims. Also, with Salesforce Financial Services Cloud, all this information can be further used by lenders to generate new business lines and opportunities.

Easy Tracking Solution- The new Salesforce Mortgage latest feature offers a simplified, but effective way of collecting documentations with template checklists and automated approval management. The Financial Services Cloud provides a secure portal that directly connects the loan officer and the applicant, thus avoiding red tape and other delays.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Mortgage Innovation for Financial Services Cloud and Customer 360 Platform:

Salesforce Financial Services Cloud update and its new mortgage feature has been an instant hit with the lenders and has proved to be an excellent tool for loan officers. Now, Salesforce is even opening up its customer 360 platforms for the mortgage industry so that that money lenders can engage their customers in the early home buying phase with the help of market intelligence and analytics. Altogether, the Salesforce Financial Services Cloud is a highly beneficial product for the mortgage industry, as it provides a personalized, pleasant, and quick 1-to-1 journey to the borrowers. Many leading mortgage firms like Guild Mortgage, Alterna and Grey Stone have already adopted the Financial Services Cloud new feature. And, they are basking in the benefit offered by the new innovative mortgage assistance feature as it accelerates their loan cycles.

Do you want your loan cycles to be shorter and pleasant for your borrowers? It’s time to explore Financial Services Cloud with its new mortgage feature with our cost-effective On-Demand Service Model that brings life to the term Pay–As-You-Use. Schedule a Call Today!!

*Posting content and images with the courtesy of Salesforce and GetApp

Recent Post

Salesforce Marketing Cloud March 2020 Features

Market your brand like a Superstar with New Salesforce Marketing Cloud March 2020 Features 

For all Salesforce lovers, New Year celebrations begin only when Salesforce release their product updates. So, it is Happy New Year for us all as Salesforce is back with hot

Salesforce Engage

Salesforce Engage | Propel Customer Engagement with Relevancy

Marketing without customer engagement is nothing more than an on-air commercial that nobody wants to see. Every day the competition is intensifying, and keeping customers engaged to a single brand is

Salesforce Einstein Language

Empower your Sales and Services with Salesforce Einstein Language

Language is a unique skill. In the hands of a suave sales guy, mastery in language can be the difference between winning or losing a customer. In customer service, language

Salesforce Evergreen

Salesforce Evergreen | Scale up your cloud productivity with ease

The trend of Cloud-based services has forever changed the way we develop and deploy applications in the server. In spite of all the benefits that the Salesforce Platform has made

Salesforce Shield

Enhance your cloud security with Salesforce Shield

Ever since Cloud came into play, Data security is the buzzword that reverberates all over the corporate world.  It has been proven time and again that data security in Cloud

Salesforce Inspector Features

Boost productivity with the Salesforce Inspector Chrome Extension

With digitization, the workload in every organization is growing exponentially, creating a lot of mundane, but essential tasks. These activities are time-consuming and not so productive to start with, but

Sales Cloud Spring ’20 Features

Build a strong and powerful community and go beyond your dreams

Over the last few weeks, we had relished bringing out the outstanding features of Sales Cloud and Service Cloud that will be released in Spring ‘20. Sales, Service, and Community have

Salesforce Service Cloud Spring '20 features

Refine your Customer Care with Salesforce Service Cloud Spring ’20 features

A business grows and prospers when its customers are happy and have no reason to complain. The Salesforce Service Cloud Spring '20 features help your Customer service reps to face

Salesforce Sales Cloud Spring '20 Features

Reimagine your Sales with new Sales Cloud Spring ‘20 Features

Salesforce has always packed loads of pleasant surprises in their Sales Cloud Spring Releases, and as is the norm, it happened this year too. This edition is focused on delivering

Salesforce Duplicate Management

Salesforce Duplicate Management | The key to cut down the roots of duplicity

Duplicity is the bane of any database.  On average, 40- 50% of a company’s data has duplicate copies spread all across the organization. These copies on a collective scale cause

Leave a Reply

Your email address will not be published. Required fields are marked *