Salesforce Financial Services Cloud | Empower your borrowers with Mortgage Innovation

Financial Services Cloud

Loans and Mortgages are key elements of today’s economy and there is a likelihood that every adult at some time or other has been part of this process. With time and technology, our methods and practices of taking and paying off mortgages have changed a lot for the betterment of both lenders and loaners. Today, more than 37% of active residential loan appliers are young, digital-first buyers, always looking for better and faster solutions. However, closing a mortgage remains a tedious and laborious process, that takes anywhere from 40 to 50 days to complete. Most of the delay is caused by data processing and verification at different levels of stakeholding. To expedite this uncomfortable delay, Salesforce has added a mortgage feature to its Financial Services Cloud. The new Salesforce mortgage innovation is targeted at streamlining the process of mortgaging and make it highly borrower-centric to ensure customer satisfaction.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Striking new Mortgage features of Salesforce Financial Services Cloud:

Home Loan Guidance- Salesforce has added a new feature to smoothen the flow of residential loan applications. The days when loan officers needed to upload the details manually and do physical paperwork are now over with the Salesforce mortgage feature. Such manual tasks are the root cause of delays and errors in the application, but now there is a way to prevent them. The Salesforce Financial Services Cloud now comes with a prebuilt, step-by-step manual that can be used to capture the relevant information easily while giving out suitable recommendations for resident loan application. This method ensures the authenticity of entries and significantly shortens the time consumption.

Mortgage Data Model- The Financial Services Cloud mortgage innovation is equipped with 13-pre built mortgage objects, which are essential for filling a loan application, like the applicant’s address, age, employment, etc. These objects help loan officers to view specific contexts of borrower’s household, financial accounts, and other such fields to validate the applicant’s claims. Also, with Salesforce Financial Services Cloud, all this information can be further used by lenders to generate new business lines and opportunities.

Easy Tracking Solution- The new Salesforce Mortgage latest feature offers a simplified, but effective way of collecting documentations with template checklists and automated approval management. The Financial Services Cloud provides a secure portal that directly connects the loan officer and the applicant, thus avoiding red tape and other delays.

Salesforce Financia Servicesl Cloud Mortgage Innovation

Mortgage Innovation for Financial Services Cloud and Customer 360 Platform:

Salesforce Financial Services Cloud update and its new mortgage feature has been an instant hit with the lenders and has proved to be an excellent tool for loan officers. Now, Salesforce is even opening up its customer 360 platforms for the mortgage industry so that that money lenders can engage their customers in the early home buying phase with the help of market intelligence and analytics. Altogether, the Salesforce Financial Services Cloud is a highly beneficial product for the mortgage industry, as it provides a personalized, pleasant, and quick 1-to-1 journey to the borrowers. Many leading mortgage firms like Guild Mortgage, Alterna and Grey Stone have already adopted the Financial Services Cloud new feature. And, they are basking in the benefit offered by the new innovative mortgage assistance feature as it accelerates their loan cycles.

Do you want your loan cycles to be shorter and pleasant for your borrowers? It’s time to explore Financial Services Cloud with its new mortgage feature with our cost-effective On-Demand Service Model that brings life to the term Pay–As-You-Use. Schedule a Call Today!!

*Posting content and images with the courtesy of Salesforce and GetApp

Recent Post

Salesforce For Customer Retention

How to Use Salesforce for Customer Retention – 5 Effective Tips

Customer retention is the process of retaining customers and preventing them from switching to some other brand with a similar product or service. It plays a key role in a

Salesforce for Manufacturing

How to leverage the power of Salesforce for manufacturing?

Manufacturing industries are facing immense pressure to modernize operations and reinvent themselves.Gaining visibility into key customer metrics, streamlined collaboration between disparate departments and taking data-led decisions remain key challenges. (more…)

DemandBlue Chooses Vonage as its Preferred Contact Center Partner

DemandBlue Chooses Vonage as its Preferred Contact Center Partner

Salesforce Account-Based Marketing

Account based marketing with Salesforce – 4 proven strategies

Account-Based Marketing is ever-growing and a widely practiced B2B Sales and marketing technique that helps acquire potential companies as your clients with networking.  (more…)

DemandBlue Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy

Irvine, CA, September 1, 2020 - DemandBlue announced today that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business.

DemandBlue announces its partnership with 123FormBuilder

DemandBlue announces its partnership with 123FormBuilder

Benefits of Salesforce CRM

Benefits of Salesforce CRM that will transform your business

Today any growing business firm requires a CRM to manage and retain customers reliably and seamlessly. When it comes to CRMs, Salesforce is the most reliant and widely recommended choice

Salesforce 2020 trends

The best 7 Salesforce 2020 trends for your company

As businesses continue to move business critical apps to the cloud, the demand for cloud services has exponentially risen. Being an undisputed leader in the CRM services segment, this year

Salesforce Einstein Analytics

Re-energize Sales with Salesforce Einstein Analytics

It is imperative to say that data is driving the business world and helping us make critical decisions as it turns valuable data into actionable insights boosting sales and helping

Set up your Custom Domain for Salesforce Community Cloud

A brief guide to set up your Custom Domain for Salesforce Community Cloud

There are a handful of ways to setup a custom domain in . But before you get there, setting up your domain name is considered one of the most basic

Leave a Reply

Your email address will not be published. Required fields are marked *