Hi, all Salesforce lovers! I know that every one of you would have wanted to be part of the Dreamforce ’19, the event of all events. Congratulations to the lucky ones who were able to attend this massive congregation of the Salesforce community, and I am absolutely sure you all would have had a whale of a time out there. Hard luck to those who couldn’t make it, but this article is all about you. Yes, here is an attempt at bringing you the Dreamforce Highlight 2019.
Here’s the list of top 10 Dreamforce Highlights. Hope you find this interesting.
Top 10 Dreamforce Highlights 2019
1. Salesforce Content Management System
With Salesforce CMS, any user can easily create and deliver content to any channel. Almost every organization is striving to create and deliver personalized content to its customers at each touchpoint. And in this digital era and Social Media boom, these touchpoints are growing on a daily basis. This is where the legacy CMS platforms are lacking the firepower to cope with the ever-evolving customer touchpoints. That is why Salesforce has reinvented the CMS to cater to the need of the digital marketers and deliver personalized content at every touchpoint throughout the customer journey.
The Salesforce CMS is truly Omni-Channel and designed to help you create content, define content access, define channels, share content across communities, and limit access. Salesforce claims that this hybrid CMS is powerfully simple, fast, flexible, and connected.
2. Data Masking for Sandboxes
Improper data governance can affect our business with major consequences such as data insecurity and loss of customer trust. With the recent tightening up of security compliance, all the companies are mandatorily required to evaluate their technical and organizational controls to ensure compliance.
With complex privacy requirements in mind, the Salesforce team has curated its new Data Masking tool to help us customize, build, and test on Salesforce while protecting private data. The Data Masking tool actually secures your data in three ways –
- Anonymization, which scrambles a field’s contents
- Pseudonymization, which converts a field into unrelated, but readable values
- Deletion, which converts a field to an empty data set
3. Dreamforce Highlight – Pardot Sandbox
Pardot Sandbox – this Dreamforce Highlight is one of the most awaited features that most of the marketers have been waiting for. Pardot Sandboxes can help the marketers and partners to perform tests of the marketing journey configured in the engagement studio and make any necessary changes to the configuration before publishing. This will ensure that the rules and workflows are configured the way the marketer is expecting.
4. Customer 360 Data Manager
DF 2019’s yet another impressive Dreamforce Highlight is the Customer 360 Data Manager. This is a cross-cloud technology initiative to make B2C Marketing, Commerce, and Service products work together better. The Customer 360 Data Manager empowers organizations to deliver connected experiences to all of our customers. This is seamlessly done through the app’s centralized hub, where all the users can connect multiple data sources and share data across departments.
5. Dynamic Forms and Actions
This Dreamforce Highlight is about the lightning feature by Salesforce. In the evolution of Lightning record pages, the next big step is Dynamic Forms. With this Dynamic form, you can migrate the fields and sections from the page layout to an individual component into the lightning app builder. We can customize and configure them as the other components on the page.
Dynamic forms can benefit us through an instant upgrade from page layout, visibility rules to show and hide fields and sections, manage the fields and sections on your pages in the Lightning App Builder, and take advantage of a single assignment model for the Lightning page instead of the dual model of assigning a Lightning page and a page layout.
6. Interactive Email
Another best Dreamforce Highlights for marketers is Salesforce’s acquisition of Rebel – a leader in Interactive mail. Rebel’s technology is soon to be integrated with Salesforce Marketing Cloud to enhance personalized email marketing journeys with Email Studio and Journey Builder.
Transform the usual email to a two-way channel through the new interactive email solution. You can enable interactive email to allow your customers to share feedback or take action without them leaving their inbox. Rather than sending your customers from their inbox to a website or mobile app, you can turn the emails into an extension of the website. This Interactive email feature can assist you in getting a better conversion through improved customer experience.
7. Trailhead Go
Trailhead Go- the brand new mobile app for Trailhead, exclusive to iOS and iPadOS, was launched at the DF 19 conference. As part of the strategic partnership with Apple and to further reduce the barriers to learning, Salesforce has presented the Trailhead Go, which includes a brand new series of micro badges, content that is perfect for those starting to discover Salesforce.
This is the best Dreamforce Highlight for all the trailblazers. With this, trailblazers can skill up with over 700 modules that would cover business, technical, and soft skills, within and beyond the Salesforce ecosystem, to unlock a world of career opportunities. With the Trailhead Go, you can learn in-demand skills and fast-track your way to life-changing jobs like Salesforce admin or iOS developer.
8. Call Transcribing and Call Coaching
The Call Transcribing and Coaching solution by Salesforce is another amazing Dreamforce Highlight. With this solution by Salesforce, you can enable your sales teams to understand what is happening with the customer calls. Using Automatic Speech Recognition (ASR) and Natural Language Processing (NLP), Einstein Call Coaching analyses the call recordings to provide insights for every call.
Einstein Call Coaching can also provide the ability to scale the learnings across teams and gain deeper insights. You can empower your sales and service team to drive smarter and personalized customer engagement with deeper insights and trends. However, Einstein Call Coaching is currently in pilot, but expected to be available in June 2020.
9. Einstein Vision & Language
Einstein Vision harnesses the power of AI and trains deep learning models to recognize and classify images at scale. The features such as Visual search, Brand detection, and Product Identification can expand the ways that your customers can discover your products, Monitor your brand across all your channels, and Increase the ways to streamline processes and customer service.
- Einstein Language leverages the power of natural language processing (NLP) to analyze intention and sentiment to effectively understand customer’s needs.
- Einstein Sentiment API can classify the sentiment of text into positive, negative, and neutral classes to analyze emails, social media, and text from chat to identify the sentiment of a prospect’s emails to provide proactive service.
- Einstein Intent can categorize the unstructured text into user-defined labels and analyze text from emails, chats, or web forms to determine, identify, and provide personalized self-service.
10. Salesforce Mobile iOS Software Development
This Dreamforce Highlight is the launch of the Salesforce Mobile iOS as part of Salesforce’s strategic partnership with Apple. Salesforce introduced this new version of the Salesforce Mobile iOS Software Development Kit (SDK) – an open-source toolkit that provides a collection of native Objective-C libraries and Xcode templates to enable developers to rapidly build iOS applications that securely connect to the Salesforce Platform. This paves way for businesses and developers to build and deploy apps for iPhone and iPad with familiar and powerful user experience, connected to customer data in Salesforce’s secure and trusted environment.
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Content and Image source: Salesforce.com