3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!

Pardot Engagement Studio

Engagement Studio is the next-generation lead nurturing tool of Pardot that enables you to effectively track and manage customer journeys throughout the campaign lifecycle. It allows you to map the entire customer journey on a single page and visually maps out campaign flows through Pardot Engagement Studio actions, triggers and rules-based routing for automated lead nurturing. Continue reading “3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!”

Latest Trends you may have missed about Salesforce Journey Builder and GA 360

Salesforce Journey Builder

Salesforce Journey Builder – In November 2017, Salesforce announced a strategic partnership with Google that brought together two of the world’s leading tech giants. And with deep insights from joint customers, Salesforce with every new release delivers improved benefits through the expanded Google + Salesforce partnership. Continue reading “Latest Trends you may have missed about Salesforce Journey Builder and GA 360”

Take Customer Experience a notch up with Salesforce Einstein AI

Salesforce Einstein AI

Salesforce Einstein AI is the next-gen Artificial Intelligence platform available within your Salesforce CRM data. It analyses your existing data, gives you smart predictions, actionable customer insights, and recommendations. Salesforce Einstein delivers scores like lead score and how likely the lead will close. You can take advantage of estimates to anticipate the estimated amount a donor will donate. Continue reading “Take Customer Experience a notch up with Salesforce Einstein AI”

Top 10 Salesforce Spring ’19 Release Features

Salesforce Spring ’19 Release Features

The Salesforce Spring ’19 Release is here, and you’ll now be able to explore the exciting new features and upgrades of the newest release. Here is a quick overview of Salesforce Spring ‘19 release date, our most loved features in the Salesforce Spring ’19 Release, like the advanced Lightning Experience features, Deals Cadences, Flow Builder, Lightning Web components and much more. Continue reading “Top 10 Salesforce Spring ’19 Release Features”

5 Reasons why you Shouldn’t Ignore Salesforce Google AdWords Integration

Salesforce Google adwords Integration

Salesforce Google AdWords integration – Marketers set aside a sizeable amount of their total marketing budgets to Google AdWords. However, there have been huge challenges with integrating Salesforce data with Google AdWords. This results in two different sets of data, also making it complex to identify the source of leads and revenue generated from marketing initiatives. Continue reading “5 Reasons why you Shouldn’t Ignore Salesforce Google AdWords Integration”

Your Ultimate guide to Salesforce Events 2019

Salesforce Events 2019

As a Salesforce professional, participating in Salesforce events is an amazing way to explore new opportunities in the Salesforce landscape and discover new ways to increase your proficiency in the platform. Here’s your guide to start your brand-new year with a list of Salesforce events in 2019 to help you block your calendar for your most favorite Salesforce events. Continue reading “Your Ultimate guide to Salesforce Events 2019”