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Salesforce DX Setup – Everything You need to Know

Salesforce DX Setup

Salesforce DX Setup – Since inception, one of Salesforce’s core philosophies and the Big Idea has been to make building easy. Software should not be complex to install, set up, or customize. In fact, you shouldn’t have to even install software – it should be available to you at the click of a button – This declarative approach of Salesforce brought an end to complex and traditional methods of software development Continue reading “Salesforce DX Setup – Everything You need to Know”

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4 New Salesforce Einstein Features – What it means for Service Cloud users

Salesforce Einstein Features

Salesforce Einstein Key Features – Salesforce’s recent announcement of Einstein Artificial Intelligence capabilities have quickly made headlines and for all the right reasons. With the role of customer service agents constantly evolving with changing customer expectations, the newly introduced Salesforce Einstein features aim to create superior customer experiences Continue reading “4 New Salesforce Einstein Features – What it means for Service Cloud users”

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3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!

Pardot Engagement Studio

Engagement Studio is the next-generation lead nurturing tool of Pardot that enables you to effectively track and manage customer journeys throughout the campaign lifecycle. It allows you to map the entire customer journey on a single page and visually maps out campaign flows through Pardot Engagement Studio actions, triggers and rules-based routing for automated lead nurturing. Continue reading “3 Rules that Trigger the right Actions – Pardot Engagement Studio Best Practices!”

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Latest Trends you may have missed about Salesforce Journey Builder and GA 360

Salesforce Journey Builder

Salesforce Journey Builder – In November 2017, Salesforce announced a strategic partnership with Google that brought together two of the world’s leading tech giants. And with deep insights from joint customers, Salesforce with every new release delivers improved benefits through the expanded Google + Salesforce partnership. Continue reading “Latest Trends you may have missed about Salesforce Journey Builder and GA 360”

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Take Customer Experience a notch up with Salesforce Einstein AI

Salesforce Einstein AI

Salesforce Einstein AI is the next-gen Artificial Intelligence platform available within your Salesforce CRM data. It analyses your existing data, gives you smart predictions, actionable customer insights, and recommendations. Salesforce Einstein delivers scores like lead score and how likely the lead will close. You can take advantage of estimates to anticipate the estimated amount a donor will donate. Continue reading “Take Customer Experience a notch up with Salesforce Einstein AI”