January 2021
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DemandBlue
Hi I’m Blu, I'm thrilled to be back. The last three months have been eventful. We've been hard at work developing solutions that help our customers thrive in this time of rapid change. We've all made it to 2021, tired but wiser, and that's reason enough to celebrate. Here's the latest from DemandBlue. All the recent news, project announcements, and updates served with a healthy dose of fun! And, of course wishing you all a very happy new year!!

DevOps Force 2021

We’ve finally made it to 2021 and DevOps Force starts on January 13th 9 am PST. Are you ready to kick off the year in full force?! We’re excited to announce our event MC, Ben McCarthy, who you may know as Salesforce Ben. Together with CodeScan, we’re looking forward to bringing you an amazing event full of DevOps power, live Q&A, and raffles! Check out our site to register, and see the agenda, speakers and more. May the (sales)force be with you!

DemandBlue’s Partnership Announcements

In our journey towards Salesforce service excellence, we are proud to collaborate with a variety of partners who have played a vital role in helping us Innovate, Enhance, and Extend our capabilities. So, it is with immense delight, that we introduce our new partners from the Salesforce ecosystem.

AI powered Codeless Salesforce Test Automation & Management on Cloud that's lightning fast

ACCELQ is an Agile Quality Management platform, tightly integrated with Salesforce to significantly accelerate and improve quality of your Salesforce releases. ACCELQ is a collaborative platform to automate, manage, execute and track Salesforce testing.

ACCELQ accelerates Salesforce test automation with pre-defined

Salesforce Universe, Codeless natural language automation and automated change impact analysis capabilities. ACCELQ Salesforce Universe is live and automatically keeps up with ongoing Salesforce releases. This translates to 3x faster Quality assurance to enable faster releases and align with Continuous Delivery.

Salesforce testing and automation requires extra agility due to compressed configuration and implementation cycles. ACCELQ capabilities are uniquely leveraged with ready-to-use test automation assets with no technical complexities and overheads. Empower business users and other stakeholders; gain complete visibility into quality of Salesforce implementation.

Financial services companies turn to AutoRABIT for enhanced security + compliance in Salesforce DevOps

AutoRABIT’s Salesforce DevOps platform is built around the security and compliance needs of companies operating in regulated industries.

AutoRABIT’s banking customers have found that Salesforce development is much more difficult for them than it is for other industries. These businesses must deliver at the same velocity (if not faster) than everybody else. Meanwhile, their security concerns are much more stringent, and compliance requirements are significantly more complex than those faced by other industries.

In addition to increasing release velocity and enabling rapid rollbacks, AutoRABIT comes equipped with a set of features and security protocols to meet the demands of these businesses:

  • Fully customizable role-based access controls
  • SQL authentication at the database level
  • Detailed audit trail functionality to show who’s writing and deploying code within your Salesforce environment
  • On-prem, private cloud, or Amazon EC2 Cloud deployment
  • SOC 2 Type II compliance
  • ISO27001 Certification
  • Third-party application penetration testing
  • Complete data encryption protocols across all platforms

DemandBlue’s Delivery List:

As usual, in the last quarter we saw our team being involved in a wide variety of work for our customers on the Salesforce platform. There were the usual bread and butter works on Sales Cloud and Service Cloud with a few more Pardot and Marketing Cloud projects thrown in. Here is a sneak peek into some of the most interesting projects we were involved in –

  • Sales Cloud and Google Drive integration along with enabling ShareinPix app for a leading restoration and reconstruction business
  • CPQ implementation for 2 companies – a key ingredient manufacturer for brewing industry and a healthcare accessory manufacturer
  • Integration of the ON24 webinar platform with Salesforce for a client in the E & P (exploration & production), offshore logistics, military and marine robotics industry
  • Commerce Cloud implementation for a leading food processing technology solution provider
  • Apteryx data migration to Salesforce for a leading cloud based dental software manufacturer

DreamTX - 4 Extraordinary Days

Where were you last month? We were at Dreamforce 2020 and here’s a quick recap of all that happened at the biggest virtual event of last year. It was an amazing digital experience for Salesforce customers, partners and stakeholders.

4 days of inspiration, fun and learning

DreamTX had something for everyone. Every business, every team , every single person who attended the event walked away with a blueprint for getting the most out of Salesforce and thriving in the new normal.

Day 1: Customer 360
How do you deliver an unforgettable experience to customers? Day 1 had experts sharing the secret sauce of providing connected and unparalleled customer service when it matters the most.

Day 2: Working in the normal
Businesses have been pushed to reinvent themselves and move to an all-digital environment. Day 2 focused on how businesses can transform themselves to adapt and thrive.
Day 3: Customer Success
Day 3 had Salseforce champions and thought leaders discuss customer success. It was a day of playbooks, fresh insights and inspiring success stories.

Day 4: Trailhead
All good things must come to an end. The last day of DreamTX had the experts explaining about all the latest innovations in the Salesforce platform.

Spotlight on Nonprofits

DemandBlue embarks on a new mission
DemandBlue has started on a new journey to enable nonprofits to create an even greater impact. Our Salesforce experts will implement and leveragethe best of Salesforce technology, integrations and services, to support great missions. Innovation with purpose is the through line that is going to guide us on this journey.
Meet Arturo Ordoqui –
The individual behind the mission

Arturo is our nonprofit head and has over a decade of experience in helping nonprofits succeed with Salesforce. When he isn’t solving the technology problems faced by nonprofits, he solves jigsaw puzzles and is a marathon runner.

DemandBlue’s most recent customers

The pandemic, Thanksgiving, Christmas and New year holiday, none of it dampened our spirit as customer acquisition happened on a warm note. In the last quarter, we had a total of 15 customers coming onboard the DemandBlue band wagon to embark on a successful and happy journey towards growth by leveraging Salesforce platform optimally. Here is a short description of our new customers –

  • Based In New Britain, CT, client is a world leader in manufacturing fasteners and other infrastructure systems and solutions used widely in cars, phones, roads, bridges, buildings, etc.
  • Based in Washington, DC, client is in the legal services business and strives to ensure equal justice for all immigrant men, women, and children at risk of detention and deportation in the DC metropolitan area and beyond through direct legal representation.
  • Based in Boston, MA, client is is a non-profit media organization that supports new generation of international correspondents in the digital age, covering issues of social justice including human rights, freedom of expression, emerging democracies, the environment, religious affairs and global health.
  • Based in Wilton, CT, client is a technology company whose specialties are Online Research Panel, Online Communities, Online Surveys, Research Technology, DIY Surveys, Concept Testing, Quantitative Research, Qualitative Research, Insight On Demand, and Automation
  • Based in San Clemente, CA, client belongs to Health, Wellness & Fitness industry, they are America’s premier weight-loss solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease.
  • Based in Sarasota, FL, client is a is a nonprofit organization which provides Individual & Family Services dedicated to strengthening families through educational programs. their specialties include Early Childhood Education, Parenting Education, and Child & Family Therapy
  • Based in Colorado Springs, client serves as both the National Olympic Committee and National Paralympic Committee for the United States. Client is focused on protecting, supporting and empowering America’s athletes, and serving as the steward of the Olympic and Paralympic movements in the U.S.
  • Based in Dallas, Texas, client is a regional listing service (MLS) serving over 30,000 Real Estate Professionals in 15 Realtor Associations in the DFW and greater North Texas area.
  • Based in Oak Brook, IL, client provides financial services that includes specialized custody solutions for alternative assets, investment accounts and retirement funds.
  • Based in New York, client is an investment platform that originates, performs diligence, and manages operating clean energy projects on behalf of investors. Their specialties are Clean energy investing and Online investment platform
  • Based in Houston, Texas, client is an innovative global technology company that delivers powerful data-driven decision-making to offshore energy, ports and defense industries.
  • Based in West Babylon, NY, client specializes in Medical Grade Skincare and Dermatology. They are advancing the commitment to healthy, beautiful skin and delivering innovative, clinically relevant topical skin care solutions that meet the needs of direct-dispensing physician partners and their patients.
  • Based in La Crosse, WI, client is a financial services provider specialized in Banking, Consumer Lending, and Mortgage Lending. Their services include Auto Loans, Home Loans. Refinancing, Debt Consolidation, Personal Loans, Online Banking, Build Credit, Get Credit, Credit Builder Checking etc.
  • Based in Carrollton, TX, client is an award-winning provider of exhibit and trade show products and services. They are a Marketing & Advertising company specialized in Trade Show Display Exhibits, Strategic Marketing, Exhibit Management, Lead Management, Brand Activations, etc.
  • Based in Fort Lauderdale, Florida, client is a specialized healthcare technology and services company. They are specialized in Medicare Enrollment, Service and Administration, Healthcare Business Process Outsourcing BPO, Member Enrollment, Service and Administration, Quality and Wellness Support, and Comprehensive Medicare Services Platform


Tableau integrates Einstein Analytics, becomes the analytics bridge in Salesforce ecosystem


Einstein Analytics will become Tableau CRM as Salesforce and Tableau outline the integration roadmap for 2021 and beyond.


Tableau is stepping up its efforts to integrate with parent Salesforce as its analytics software will build in Einstein Analytics, which will be renamed Tableau CRM.

Under the plan, Tableau CRM will provide an integrated analytics and AI experience within Salesforce's CRM workflow and be a key part of Salesforce Customer 360. The argument is that digital transformation is also a data transformation.

Tableau will be the analytics brand for Salesforce, with Tableau CRM being the new name of Einstein Analytics.
Salesforce acquired Tableau for $15.7 billion in June 2019. Since then, Salesforce CEO Marc Benioff has said that the analytics software provider was a key purchase that broadens the company's total addressable market. Salesforce said that revenue from platform and other in the second quarter was up 66% with Tableau contributing 41% of that growth.

"We're working together in an integrated fashion to make analytics more powerful," said Selipsky. "These capabilities will work more seamlessly together so we can innovate faster. The end of the day all that matters is that we can help customers. Salesforce is accelerating the Tableau mission."

Salesforce Introduces Revenue Cloud to Help Businesses Accelerate Revenue Growth Across Any Channel

Salesforce does it again! Another new day and another new cloud. This time it is the Revenue Cloud and it is targeted at rejuvenating businesses hit by the COVID-19 and powering them back to revenue growth.

As budgets tighten, B2B buyers now expect fast, flexible purchasing options, including how and when to pay. They want to be able to start the buying experience online, get personal help from a sales rep via phone, and later adjust their contract quickly, without waiting weeks for a new quote or starting from scratch with a new rep. Salesforce has introduced Revenue Cloud to give businesses the agility to make the buying process faster and easier, accelerate new revenue streams, and improve revenue efficiency.

With Revenue Cloud, businesses will be able to –

  • Transform the buying experience
  • Accelerate new revenue streams
  • Improve revenue efficiency
Revenue Cloud includes CPQ, Billing, CPQ for Partner Communities, CPQ for Customer Communities and CPQ & B2B Commerce Connector, all generally available. Take a look at the demo below and visit Trailhead to learn how to get started.


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Thanks for reading this newsletter. DemandBlue is a Silver Salesforce Partner and the folks here have designated me to bring you all the latest news and trends that may be of interest to you. Please send your feedback to newsletter@demandblue.com