Automation. Every time we hear this word, it reminds us of the “Transformers” movie. It makes us think of “Autobots”. Of a world where everything is perfect and runs on autopilot. Snap to reality, countless teams and tired sales reps are still stuck with...
Pardot Vs Hubspot – An end-to-end comparison of Features, Pricing & Integrations First things first. Whether you opt for Pardot or Hubspot, it’s all about how you optimize and leverage your marketing automation stack. So you mean? Absolutely! The...
Another warm summer. Another feature-packed update by Salesforce. How do you make a good thing great? Simple. Provide meaningful, easy-to-implement updates and that is precisely what Pardot has done. Let’s have a quick look at all the cool updates for the summer of...
Fun fact: Unless marketers are communicating with the right people they’re talking to themselves. An increasing number of B2B brands are turning to account based marketing. Though broad targeting does have its advantages it is resource-intensive, layered and an...
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