Has the A lightning bolt struck your Salesforce UI yet?

Has the A lightning bolt struck your Salesforce UI yet?

Salesforce released their Salesforce Lightning a few years back.  Those who transitioned have realized what a dramatic difference it brings on to their productivity, efficiency, insight, and ROI.Several companies are yet to experience the redefined new Salesforce...
Enabling Real-time communication in Salesforce CRM

Enabling Real-time communication in Salesforce CRM

Applications need to communicate with each other for data to flow bi-directionally. The traditional APIs (Application Program Interface) that are generally in use work with a request and response action. This is a drawback as the data is not updated as and when a...
Salesforce Einstein and Marketing

Salesforce Einstein and Marketing

As a marketing person, I’ve been fascinated by the developments happening in the Artificial Intelligence domain and how AI is going to impact marketing.  While I am still grappling with the live chats and robotic chatting apps as a marketing tool, there are already...
Spring 18 Release Notes – New Salesforce Features

Spring 18 Release Notes – New Salesforce Features

Well, all the buzz is now around the new Salesforce features that are disclosed by Salesforce in the annual Dreamforce 2017. The wait is over as Salesforce is all set to roll out the Spring 18 version following the Spring ’17 Release.  Of course, it is quite thrilling...

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